Rahasiwi, Zhahana (2025) ANALISIS RESEPSI GEN Z TERHADAP CITRA CALON PRESIDEN 2024 ANIES BASWEDAN PADA MEDIA SOSIAL AKUN X @aniesbubble PADA PERIODE DESEMBER 2023 – FEBRUARI 2024. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Akun @aniesbubble memanfaatan media sosial pada kampanye pemilihan presiden 2024 di Indonesia untuk mendukung Anies Baswedan dalam Pilpres 2024. Jika dikaitkan dengan filsafat politik, fenomena kampanye akun @aniesbubble ini bisa mempengaruhi masyarakat seluruh Indonesia dalam menilai kredibilitas Capres 01. Penelitian ini memiliki tujuan mengetahui bagaimana Generasi Z memberikan pemahaman tentang Citra Politik Anies Baswedan di media sosial akun X @aniesbubble. Metode Penelitian ini menggunakan teori Encoding – Decoding atau teori Analisis Resepsi dari Stuart Hall dengan pendekatan deskriptif kualitatif yang dimana pemaknaan dari Informan Gen Z akan dihasilkan melalui metode pengumpulan datanya yaitu Wawancara Mendalam. Hasil Penelitian dari 8 informan menunjukan adanya pemaknaan, pendapat dan opini yang berbeda terkait Citra Politik Anies Baswedan dari akun @aniesbubble. Beberapa Informan menilai bahwa akun @aniesbubble tersebut relevan dengan Citra Politik Anies Baswedan. Dan Informan juga menilai bahwa akun @aniesbubble memberikan sangat sifat positif oleh informan. @aniesbubble account utilizes social media in the 2024 presidential election campaign in Indonesia to support Anies Baswedan in the 2024 presidential election. If it is related to political philosophy, the @aniesbubble account campaign phenomenon can influence people throughout Indonesia in assessing the credibility of Presidential Candidate 01. This research aims to find out how Generation Z provides an understanding of Anies Baswedan's political image on the social media account X @aniesbubble. This research method uses the Encoding - Decoding theory or Reception Analysis theory from Stuart Hall with a qualitative descriptive approach where the meaning of Gen Z informants will be generated through the data collection method, namely In-depth Interviews. Research results from 8 informants show that there are different meanings, views and opinions regarding Anies Baswedan's political image from the @aniesbubble account. Several informants considered that the @aniesbubble account was relevant to Anies Baswedan's political image. And the informant also assessed that the @aniesbubble account gave the informant very positive characteristics.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44221010079 |
| Uncontrolled Keywords: | Analisis Resepsi, Citra Politik, X, Aniesbubble Reception Analysis, Political Image, X, Aniesbubble |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | FHADHILAH SHAFA ARISTA |
| Date Deposited: | 14 Mar 2025 03:04 |
| Last Modified: | 14 Mar 2025 03:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/94887 |
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