PEMBENTUKAN PERSONAL BRANDING SELEBGRAM @DAVID_RIZAL MELALUI MEDIA SOSIAL INSTAGRAM

SUBEKTI, ZANIA RINJANI PUTRI (2025) PEMBENTUKAN PERSONAL BRANDING SELEBGRAM @DAVID_RIZAL MELALUI MEDIA SOSIAL INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Instagram has become a primary platform for personal branding, allowing individuals to creatively present themselves and reach a global audience. One of the influencers who has effectively used Instagram to build personal branding is @david_rizal, who has 97,500 followers. With various engaging content and a fashionable appearance, David has successfully created a strong and easily understood self-image, making him an influencer sought after by brands for product endorsements. The purpose of this study is to find out how a celebrity @David_rizal forms his personal branding on Instagram social media. Personal branding is the process of forming people's perceptions of aspects of a person's possessions, such as personality, skills and values, which aims to create a positive impression and differentiate individuals from other people. This includes communicating uniqueness, abilities and characteristics that support the achievement of individual goals, as well as managing self-image consistently across various platforms, including social media. By understanding and applying the concept of personal branding, one can build a strong identity, increase credibility, and expand influence in professional and personal environments. This study uses a constructivist paradigm. The research method employed is qualitative with a descriptive approach. The main research subjects are key informants, namely David Rizal, and supporting informants such as his manager and close friends. Data collection was conducted through interviews with key informants and others. Data validity techniques in this study utilize data triangulation. The results of the research on David Rizal's personal branding show that achieving success requires a harmonious alignment between personal values, authenticity, and well-planned communication strategies. David has demonstrated that strong personal branding is not only about creating a solid reputation but also about the ability to foster meaningful and authentic relationships with the audience. Through a combination of personal integrity, adaptability to trends, and an appropriate communication approach, he has been able to build a solid foundation for sustainable and influential personal branding. Keywords: personal branding, social media, Instagram, David Rizal Instagram telah menjadi platform utama untuk personal branding, memungkinkan individu mempresentasikan diri secara kreatif dan menjangkau audiens global. Salah satu selebgram yang memanfaatkan Instagram untuk membangun personal branding adalah @david_rizal, yang memiliki 97.500 pengikut. Dengan berbagai konten yang menarik dan penampilan fashionable, David berhasil membangun citra diri yang kuat dan mudah dipahami, menjadikannya influencer yang dicari oleh brand untuk endorsement produk. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana seorang selebgram @David_rizal membentuk personal branding nya pada media sosial Instagram. Personal branding adalah proses pembentukan persepsi publik terhadap aspek-aspek yang dimiliki seseorang, seperti kepribadian, keterampilan, dan nilainilai, yang bertujuan menciptakan kesan positif dan membedakan individu dari yang lain. Hal ini melibatkan pengkomunikasian keunikan, kemampuan, dan karakter yang mendukung pencapaian tujuan individu, serta mengelola citra diri secara konsisten di berbagai platform, termasuk media sosial. Dengan memahami dan menerapkan konsep personal branding, seseorang dapat membangun identitas yang kuat, meningkatkan kredibilitas, dan memperluas pengaruh dalam lingkungan profesional maupun personal. Penelitian ini menggunakan paradigma konstruktivisme. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif. Subjek penelitian utama berupa key informan yaitu David Rizal dan informan pendukung seperti manajer dan teman dekat David Rizal. Pengumpulan data melalui wawancara dengan key informan dan informan. Teknik keabsahand ata dalam penelitian ini menggunakan triangulasi data. Hasil penelitian personal branding David Rizal menunjukkan bahwa untuk mencapai keberhasilan, diperlukan keselarasan yang harmonis antara nilai pribadi, keaslian, dan strategi komunikasi yang terencana dengan matang. David berhasil membuktikan bahwa personal branding yang kuat tidak hanya berfokus pada penciptaan reputasi yang solid, tetapi juga pada kemampuan untuk memperkuat hubungan yang bermakna dan autentik dengan audiens. Melalui perpaduan integritas pribadi, keterampilan beradaptasi dengan tren, dan pendekatan komunikasi yang tepat, ia mampu membangun fondasi yang kokoh bagi personal branding yang berkelanjutan. Kata kunci: personal branding, media sosial, Instagram, David Rizal

Item Type: Thesis (S1)
Call Number CD: FK/PR. 25 089
NIM/NIDN Creators: 44221010077
Uncontrolled Keywords: personal branding, media sosial, Instagram, David Rizal
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: khalimah
Date Deposited: 11 Mar 2025 07:43
Last Modified: 11 Mar 2025 07:43
URI: http://repository.mercubuana.ac.id/id/eprint/94793

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