PENGARUH GREEN KNOWLEDGE DAN ENVIRONMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION BOTOL RAMAH LINGKUNGAN DENGAN DIMEDIASI OLEH GREEN TRUST

SUMANJAY, RANUMI WIJAYA (2025) PENGARUH GREEN KNOWLEDGE DAN ENVIRONMENTAL CONCERN TERHADAP GREEN PURCHASE INTENTION BOTOL RAMAH LINGKUNGAN DENGAN DIMEDIASI OLEH GREEN TRUST. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the influence of Green Knowledge and Environmental Concern on Green Purchase Intention mediated by Green Trust in eco-friendly bottles. The subjects of this study are consumers who have experience using or have an interest in using eco-friendly drinking bottles. The sample used in this study consisted of 125 respondents. The sampling technique used in this study was nonprobability sampling with the purposive sampling method. A quantitative approach method was used. The data collection technique in this study used a questionnaire distributed via Google Forms as a primary data source. The data analysis used was statistical analysis in the form of SEM PLS 4.0. The results found that Green Knowledge has a positive and significant impact on Green Trust and Green Purchase Intention. The results showed that Environmental Concern has a positive and significant impact on Green Trust and Green Purchase Intention. The results showed that Green Trust has a positive and significant impact on Green Purchase Intention. The results found that Green Trust can mediate Green Knowledge and Environmental Concern with a positive and significant impact on Green Purchase Intention. Keywords: Green Knowledge, Environmental Concern, Green Purchase Intention, Green Trust. Penelitian ini bertujuan untuk menganalisis pengaruh Green Knowledge dan Environmental Concern terhadap Green Purchase Intention dengan dimediasi oleh Green Trust pada botol ramah lingkungan. Subjek penelitian ini adalah konsumen yang memiliki pengalaman menggunakan atau mempunyai minat untuk menggunakan botol ramah lingkungan. Sampel yang digunakan pada penelitian ini sebanyak 125 responden. Teknik pengumpulan sampel dalam penelitian ini menggunakan non-probability sampling dengan metode yang digunakan yaitu purposive sampling. Dan menggunakan metode pendekatan kuantitatif. Teknik pengumpulan data dalam penelitian ini menggunakan instrument penyebaran kuisioner google form dengan sumber data primer. Analisis data yang digunakan adalah analisis statitsik dalam bentuk SEM PLS 4.0. Hasil penelitian menemukan bahwa Green Knowledge memiliki dampak positif dan signifikan terhadap Green Trust dan Green Purchase Intention. Hasil penelitian menemukan bahwa Environmental Concern memiliki dampak positif dan signifikan terhadap Green Trust dan Green Purchase Intention. Hasil penelitian menemukan bahwa Green Trust memiliki dampak positif dan signifikan terhadap Green Purchase Intention. Hasil penelitian menemukan bahwa Green Trust dapat memediasi Green Knowledge dan Environmental Concern dengan dampak positif dan signifikan terhadap Green Purchase Intention. Kata kunci: Green Knowledge, Environmental Concern, Green Purchase Intention, Green Trust.

Item Type: Thesis (S2)
Call Number CD: CD/551. 25 025
NIM/NIDN Creators: 55122120075
Uncontrolled Keywords: Green Knowledge, Environmental Concern, Green Purchase Intention, Green Trust.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 304 Factors Affecting Social Behaviour/Faktor-faktor yang Mempengaruhi Tingkah Laku Sosial > 304.2 Human Ecology/Ekologi Manusia > 304.28 Environmental Abuse/Penyalahgunaan Lingkungan
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 748 Glass/Kaca > 748.8 Specific Glass Arts/Seni Kaca Khusus > 748.82 Bottes/Botol
Divisions: Pascasarjana > Magister Manajemen
Depositing User: khalimah
Date Deposited: 08 Mar 2025 06:25
Last Modified: 08 Mar 2025 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/94761

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