PERANCANGAN RE-BRANDING PADA UMKM SOTO SRENGSENG

FARDINAL, ALDEN BAGAS (2025) PERANCANGAN RE-BRANDING PADA UMKM SOTO SRENGSENG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

A logo is a graphic element that includes pictorial letters, symbols, or signs representing the identity of a business. An appealing logo design helps create a positive impression and differentiates the business from others. Technological advancements encourage SMEs to create more innovative logos to support promotions. The logo design for UMKM Soto Srengseng aims to build an effective visual identity, enhance brand awareness, and simplify online marketing. Prior to the design process, a SWOT analysis was conducted to evaluate internal and external factors, along with the application of design thinking to find the right branding solution. The result is a new visual identity that is easily recognizable and distinctive. The design application includes the creation of a GSM (Graphic Standard Manual) and promotional materials such as flyers, business cards, packaging, and Instagram designs. It is hoped that this identity will increase brand recognition and consumer purchasing interest. Kata Kunci: Soto, Branding, Identitas Visual, Logo Logo adalah elemen grafis yang meliputi huruf bergambar, simbol, atau tanda yang merepresentasikan identitas sebuah usaha. Desain logo yang menarik membantu menciptakan kesan positif dan membedakan usaha dari yang lain. Kemajuan teknologi mendorong UMKM untuk menciptakan logo yang lebih inovatif guna mendukung promosi. Perancangan logo untuk UMKM Soto Srengseng bertujuan membangun identitas visual yang efektif, meningkatkan brand awareness, dan mempermudah pemasaran melalui media online. Sebelum perancangan, dilakukan analisis SWOT untuk mengevaluasi faktor internal dan eksternal, serta menerapkan desain thinking untuk menemukan solusi branding yang tepat. Hasilnya, tercipta identitas visual baru yang mudah dikenali dan memiliki ciri khas. Penerapan desain ini meliputi pembuatan buku GSM dan materi promosi seperti flyer, kartu nama, kemasan, serta desain untuk Instagram. Diharapkan, identitas ini meningkatkan pengenalan merek dan minat beli konsumen. Kata Kunci: Soto, Branding, Identitas Visual, Logo

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 25 015
NIM/NIDN Creators: 42320010011
Uncontrolled Keywords: Soto, Branding, Identitas Visual, Logo
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.044 Unincorporated Business Enterprises/Badan Usaha Bukan Usaha
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: khalimah
Date Deposited: 08 Feb 2025 05:45
Last Modified: 08 Feb 2025 05:45
URI: http://repository.mercubuana.ac.id/id/eprint/94021

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