REBRANDING VISUAL LOGO "OPTIK WITA"

SETIAWAN, ARIS (2025) REBRANDING VISUAL LOGO "OPTIK WITA". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Optik Wita, an eyewear company based in West Jakarta and established in 1995, is facing challenges in remaining relevant in a competitive market. This rebranding aims to redesign Optik Wita's visual identity, focusing on updating the logo to reflect the company’s core values: friendliness, flexibility, affordability, and speed. The Design Thinking approach was utilized in this process, involving SWOT analysis, interviews, and an evaluation of the previous visual identity. The new logo integrates elements of eyeglasses, a smile, and a symbol of flexibility, supported by a blue and yellow color palette and a modified A Galega typeface. The design is implemented across various media. This rebranding is expected to increase brand awareness, strengthen Optik Wita's professional image, and capture customer attention. Keywords: rebranding, visual identity, logo, Optik Wita, Optik Wita, perusahaan perlengkapan kacamata di Jakarta Barat yang berdiri sejak 1995, menghadapi tantangan untuk tetap relevan di pasar yang kompetitif. Rebranding ini bertujuan merancang ulang identitas visual Optik Wita dengan fokus pada pembaruan logo untuk mencerminkan nilai-nilai perusahaan yang ramah, fleksibel, terjangkau, dan cepat. Pendekatan Design Thinking digunakan dalam perancangan ini, yang meliputi analisis SWOT, wawancara, dan evaluasi identitas visual sebelumnya. Logo baru mengintegrasikan elemen kacamata, senyum, dan simbol fleksibilitas, didukung dengan palet warna biru, kuning, serta tipografi menggunakan A Galega yang dimodifikasi. Implementasi desain dilakukan pada berbagai media Rebranding ini diharapkan mampu meningkatkan kesadaran brand, memperkuat citra profesional Optik Wita, serta menarik perhatian pelanggan. Kata Kunci : rebranding, identitas visual, logo, Optik Wita,

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 012
NIM/NIDN Creators:	42320110021
Uncontrolled Keywords:	rebranding, identitas visual, logo, Optik Wita
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.2 Industrial Design/Desain Industri 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 771 Techniques and Procedures/Teknik Seni Fotografi dan Foto, Prosedur Seni Fotografi dan Foto > 771.3 Cameras and Accessories/Kamera dan Asesoris Kamera > 771.35 Optical Parts of Cameras/Optik Kamera
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	07 Feb 2025 04:32
Last Modified:	07 Feb 2025 04:32
URI:	http://repository.mercubuana.ac.id/id/eprint/93990

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