ARIO, MUHAMAD (2025) PENGARUH E-SERVICE QUALITY, CITRA MEREK DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PELANGGAN ZALORA. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (428kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (314kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (313kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (318kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (371kB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (161kB) |
|
|
Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (176kB) |
|
|
Text (LAMPIRAN)
08 LAMPIRAN.pdf Restricted to Registered users only Download (740kB) |
Abstract
This study aims to examine and analyze the Influence of E-Service Quality, Brand Image, and Price Perception on the repurchase intention of Zalora customers. The population in this study consists of residents of South Tangerang who have made purchases on the Zalora application/website. The data for this research are obtained from primary data collected through the processing of questionnaires filled out by consumers who have conducted transactions on the Zalora application using Probability Sampling techniques. The sample size used is 136 respondents, calculated using the Hair formula. Data collection method employed questionnaires and. The data analysis method used IBM SPSS 25. This study proves that E-Service Quality has a positive and significant effect on Repurchase Intention, Brand Image has a positive and significant effect on Repurchase Intention, and Price Perception has a positive and significant effect on Repurchase Intention. Keywords : E – Service Quality, Brand Image, Price Perception, Repurchase Interest Penelitian ini bertujuan untuk mengkaji dan menganalisis Pengaruh E – Service Quality, Citra Merek dan Persepsi harga terhadap minat pembelian kembali pelanggan Zalora. Populasi dalam penelitian ini adalah warga Tangerang Selatan yang sudah pernah berbelanja di aplikasi / website Zalora. Data penelitian ini merupakan data yang diambil dari data primer yang diperoleh dari pengolahan data kuesioner yang diisi oleh konsumen yang telah melakukan transaksi pada aplikasi Zalora dengan menggunakan teknik sampling Probablity Sampling. Jumlah sampel yang digunakan sebanyak 136 responden, dihitung menggunakan rumus hair. Metode pengumpulan data menggunakan kuesioner dan menggunakan. Metode analisis data menggunakan IBM SPSS 25. Penelitian ini membuktikan bahwa E – Service Quality Berpengaruh positif dan signifikan terhadap Minat Beli Ulang, Citra Merek Berpengaruh positif dan signifikan terhadap dan Persepsi Harga Berpengaruh positif dan signifikan terhadap Minat Beli Ulang. Kata Kunci : E – Service Quality, Citra Merek, Persepsi Harga, Minat Beli Ulang.
Actions (login required)
 |
View Item |
