PERANCANGAN ULANG PADA KEMASAN PRODUK TANAH LIAT SIAP PAKAI "CITRA CLAY"

SATRIO, DIMAS (2025) PERANCANGAN ULANG PADA KEMASAN PRODUK TANAH LIAT SIAP PAKAI "CITRA CLAY". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The redesign of the ready-to-use clay product packaging "Citra Clay" aims to create a packaging design that can adapt to product needs and highlight the product's advantages. Redesign packaging include main elements such as illustration, photography, color, typography and other graphic elements that reflect the advantages of Citra Clay products. The creative process design scheme carried out created a design concept, namely Citra Clay, which is a product that is lab tested, safe and natural. Where the concept is determined based on brand positioning and target audience. Keywords: Redesign, Packaging Design, Clay Perancangan Ulang Kemasan Produk Tanah Liat Siap Pakai “Citra Clay” bertujuan untuk menciptakan sebuah desain kemasan yang dapat menyesuaikan kebutuhan produk serta menonjolkan keunggulan produk. Perancangan ulang kemasan meliputi elemen-elemen utama seperti ilustrasi, fotografi, warna, tipografi, dan elemen grafis lainnya yang mencerminkan keunggulan dari produk Citra Clay. Skema desain proses kreatif yang dilakukan menciptakan sebuah konsep desain yakni Citra Clay merupakan produk yang teruji secara lab, aman dan natural. Dimana konsep tersebut ditetapkan berdasarkan brand positioning dan target audience. Kata Kunci: Perancangan Ulang, Desain kemasan, Tanah Liat

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 005
NIM/NIDN Creators:	42318120003
Uncontrolled Keywords:	Perancangan Ulang, Desain kemasan, Tanah Liat
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 666 Ceramic and Allied Technologies/Teknologi Industri Keramik dan Teknologi Terkait > 666.7 Refractories and Structural Clay Products/Teknologi Industri Barang-barang dari Tanah Liat 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.2 Industrial Design/Desain Industri
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	04 Feb 2025 06:40
Last Modified:	04 Feb 2025 06:40
URI:	http://repository.mercubuana.ac.id/id/eprint/93888

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