AMRULLAH, M. FAIZ (2025) STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN CITRA PESANTREN TAHFIZH DAARUL QUR'AN KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The rampant negative news about Islamic boarding schools not only tarnishes the image of religious educational institutions, but also threatens the social and religious order that has been established for centuries. Islamic boarding schools have been the main fortress in maintaining the nation's religious, cultural, and moral values. Currently, the Tahfizh Daarul Qur'an Islamic Boarding School is faced with various challenges to improve its image. In the era of rapidly developing information and technology, Public Relations strategies play an important role in influencing public perception and image of an institution or organization. The purpose of this study is to determine the Public Relations strategy in an effort to improve the image of the Tahfizh Daarul Qur'an Islamic Boarding School in Tangerang City. Qualitative research methods with a case study approach have been used in this study, we use interviews, observations and documentation to analyze the strategies that have been used by the Tahfizh Daarul Qur'an Islamic Boarding School in Tangerang City in improving its image, interviews were conducted with key informants and supporting informants which were then observed and proven by documentation so as to produce data triangulation. The results of this study found 5 Public Relations strategies that have been carried out by the Tahfizh Daarul Qur'an Islamic Boarding School, namely Indepth Analysis, Good Communication, Event Management, Social Media Relations. Collaboration (SDI Daarul Qur'an Collaboration) This study concludes that an effective Public Relations strategy can be the key to the success of Islamic boarding schools in improving their image and relevance in the modern era. Islamic boarding schools need to continue to innovate and utilize information technology to achieve these goals. Keywords:Public Relations, Strategy, Image, Islamic Boarding School, Qualitative Maraknya pemberitaan negatif tentang pesantren tidak hanya mencoreng citra lembaga pendidikan agama, namun juga mengancam tatanan sosial dan keagamaan yang telah terjalin selama berabad-abad. Pesantren selama ini telah menjadi benteng utama dalam menjaga nilai-nilai agama, budaya, dan moral bangsa. Saat Ini Pesantren Tahfizh Daarul Qur’an dihadapkan pada berbagai tantangan untuk meningkatkan citra. Dalam era informasi dan teknologi yang semakin berkembang pesat, strategi Public Relations memainkan peran penting dalam mempengaruhi persepsi dan citra publik terhadap suatu lembaga atau organisasi. Tujuan penelitian ini adalah Untuk mengetahui strategi Public Relations dalam upaya meningkatkan citra pesantren Tahfizh Daarul Qur’an Kota Tangerang. Metode penelitian kualitatif dengan pendekatan studi kasus telah digunakan dalam penelitian ini, kami menggunakan wawancara, observasi dan dokumentasi untuk menganalisis strategi yang telah digunakan Pesantren Tahfizh Daarul Qur'an Kota Tangerang dalam meningkatkan citra, wawancara dilakukan dengan key informan dan informan pendukung yang kemudian dilakukan observasi dan dibuktikan dengan dokumentasi sehingga menghasilkan triangulasi data. Hasil penelitian ini menemukan 5 strategi Public Relations yang telah dilakukan oleh Pesantren Tahfizh Daarul Qur'an adalah In-depth Analysis (Analisis Mendalam), Good Communication (Komunikasi yang baik), Event Manajamen (Manajemen Acara), Social Media Relations (Hubungan Media Sosial). Kolaboration (Kolaborasi SDI Daarul Qur’an) Penelitian ini menyimpulkan bahwa strategi Public Relations yang efektif dapat menjadi kunci keberhasilan pesantren dalam meningkatkan citra dan relevansi di era modern. Pesantren perlu terus berinovasi dan memanfaatkan teknologi informasi untuk mencapai tujuan tersebut. Kata Kunci : Public Relations, Strategi, Citra, Pesantren, Kualitatif
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/PR. 25 026 |
| NIM/NIDN Creators: | 44220110052 |
| Uncontrolled Keywords: | Public Relations, Strategi, Citra, Pesantren, Kualitatif |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 25 Jan 2025 01:44 |
| Last Modified: | 25 Jan 2025 01:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/93735 |
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