Pakan, Christian Kevin L (2024) TRANSFORMASI AGILE BISNIS MEDIA MENUJU KEUNGGULAN KOMPETITIF (STUDI KASUS : PROGRAM LINTAS INEWS SIANG MNC TV). S2 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini menganalisis transformasi bisnis media yang agile dalam menciptakan keunggulan kompetitif pada Program Lintas iNews Siang MNC TV. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, teknik pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi. Pemilihan informan menggunakan teknik purposive sampling, dan analisis data dilakukan dengan mereduksi data, menyajikan data serta menarik kesimpulan. Validitas data diuji dengan teknik triangulasi berdasarkan sumber dan teknik. Hasil penelitian menunjukkan Program Lintas iNews Siang menyediakan informasi yang relevan dengan kebutuhan masyarakat, seperti isu terkini yang berpengaruh pada kehidupan sehari-hari. Program ini juga memanfaatkan berbagai platform, televisi konvensional dan media digital, untuk memperluas jangkauan audiens. Program ini menunjukkan ketangkasan dalam mengelola perubahan dinamika pemberitaan, serta kemampuan untuk beradaptasi dengan cepat terhadap peristiwa yang terjadi secara mendadak. Selain itu menerapkan prinsip efisiensi dan efektivitas dalam operasional mengoptimalkan sumber daya, termasuk evaluasi rutin untuk meningkatkan kualitas konten dan mempertahankan keunggulan kompetitif di pasar. This study analyzes the transformation of agile media business in creating competitive advantage in MNC TV's Lintas iNews Siang Program. This study uses a qualitative approach with a case study method, data collection techniques are carried out through interviews, observations, and documentation. The selection of informants uses purposive sampling techniques, and data analysis is carried out by reducing data, presenting data and drawing conclusions. Data validity is tested using triangulation techniques based on sources and techniques. The results of the study show that the Lintas iNews Siang Program provides information that is relevant to the needs of the community, such as current issues that affect everyday life. This program also utilizes various platforms, conventional television and digital media, to expand the reach of the audience. This program shows agility in managing changes in news dynamics, as well as the ability to adapt quickly to events that occur suddenly. In addition, it applies the principles of efficiency and effectiveness in operations to optimize resources, including routine evaluations to improve content quality and maintain competitive advantage in the market.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55222120029 |
| Uncontrolled Keywords: | Transformasi, Ketangkasan, Keunggulan Kompetitif, Media, Komunikasi Transformation, Agility, Competitive Advantage, Media, Communication |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | RAUL ANDIKA KURNIAWAN |
| Date Deposited: | 22 Jan 2025 06:48 |
| Last Modified: | 22 Jan 2025 06:48 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/93690 |
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