SARASWATI, SARI (2015) PENGARUH WORD OF MOUTH, GAYA HIDUP DAN PERSEPSI HARGA TERHADAP MINAT BELI PADA PRODUK HANDPHONE XIAOMI (Studi Kasus Pada Mahasiswa Kelas Reguler Fakultas Ekonomi dan Bisnis Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 15 066 |
| NIM/NIDN Creators: | 43111010207 |
| Uncontrolled Keywords: | word of mouth, gaya hidup, persepsi harga dan minat beli |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 370 Education/Pendidikan > 378 Higher Education, Universities/Pendidikan Tinggi, Unversitas 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 10 Aug 2015 15:27 |
| Last Modified: | 03 Jun 2026 02:22 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/9362 |
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