JULIANI, DISKA (2025) REPRESENTASI CYBER CRIME DALAM FILM LIFT (Analisis Semiotika John Fiske). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The rapid development of information and communication technology, especially the internet, has created vast opportunities for innovation and progress in various aspects of life. However, along with these advancements, there have also been significant negative impacts, one of which is cybercrime. Etymologically, the term "cybercrime" is derived from "cyber," meaning virtual or online, and "crime," meaning unlawful activities. Cybercrime refers to any form of criminal activity that exploits computer technology and the internet, including data theft, hacking, and the distribution of malicious software such as malware. This research aims to examine how cybercrime, specifically cyber espionage and phishing, is represented in the film Lift. Using John Fiske’s semiotic approach, the study applies Fiske’s theory on television codes, where these codes interrelate to construct meaning. This meaning is influenced by the audience’s references, thus allowing for different interpretations among viewers. Fiske's model is not only applicable for analyzing television shows but also extends to other media texts such as films and advertisements. Fiske categorizes television codes into three levels: the Reality Level, the Representation Level, and the Ideology Level. This research will detail how the film portrays cybercrime and conveys a moral message about digital security to its audience. At the Reality Level, tension is created through facial expressions, gestures, and character actions, while at the Representation Level, cinematic techniques such as close-ups and camera movements intensify the sense of tension. Semiotic analysis will help uncover the symbolic meanings and communication within the film, providing insights into how media can reflect and influence society’s perception of cybercrime. Keywords : Cybercrime, Film Lift, Semiotic Analysis John Fiske Perkembangan pesat teknologi informasi dan komunikasi, terutama internet, telah menciptakan peluang yang luas bagi inovasi dan kemajuan dalam berbagai aspek kehidupan. Namun, bersamaan dengan kemajuan ini, muncul juga dampak negatif yang signifikan, salah satunya adalah kejahatan siber atau cyber crime. Secara etimologis, istilah cyber crime terbentuk dari kata cyber, yang berarti dunia maya, dan 'crime', yang berarti kejahatan. Cyber crime merujuk pada segala bentuk aktivitas kriminal yang memanfaatkan teknologi komputer dan jaringan internet, termasuk pencurian data, peretasan, dan penyebaran perangkat lunak berbahaya seperti malware. Penelitian ini bertujuan untuk mengkaji bagaimana cyber crime, khususnya jenis cyber espionage dan phising, direpresentasikan dalam film Lift. Dengan menggunakan pendekatan semiotika John Fiske, John Fiske mengemukakan teori tentang kode-kode televisi, di mana kode-kode tersebut saling berhubungan untuk membentuk makna. Makna ini dipengaruhi oleh referensi penonton sehingga dapat diapresiasi berbeda oleh orang yang berbeda. Model ini tidak hanya digunakan untuk menganalisis acara televisi, tetapi juga teks media lain seperti film dan iklan. Fiske membagi kode televisi ke dalam tiga level yakni Level Realitas, Level Representasi dan Level Ideologi penelitian ini akan menguraikan bagaimana film tersebut menggambarkan cyber crime dan menyampaikan pesan moral mengenai keamanan digital kepada penonton. Pada level realitas, ketegangan tercipta melalui ekspresi wajah, gestur, dan aksi karakter dan pada level representasi, teknik sinematik seperti close-up dan pergerakan kamera memperkuat kesan ketegangan. Analisis semiotika akan membantu mengungkap makna simbolis dan komunikasi yang terdapat dalam film, memberikan wawasan tentang bagaimana media dapat merefleksikan dan mempengaruhi persepsi masyarakat terhadap kejahatan cyber. Kata kunci : Cyber crime, Film Lift, Analisis semiotika John Fiske
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