WALDANI, KAYETA ATMAJAYA ROSALINDA WONGA (2025) MARTABAT PEREMPUAN DALAM SERIAL DRAMA "MERAJUT DENDAM" DI VIDIO.COM (Analisis Semiotika Charles Sanders Peirce). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The dignity of the female characters in the drama series might be interpreted as a reflection of the qualities and ideals that women hold dear when confronting many obstacles. The female characters Nina, Sarah, Widya, and Kania in the drama series Merajut Dendam serve as representations of women's dignity. This study aims to define and interpret the term "women's dignity" as it appears in the Merajut Dendam theater trilogy.. This research prioritizes theoretical aspects in discussing the meaning of signs and symbols of women's dignity in drama series and semiotic analysis. The representation discussed in this research centers on the meaning of women's dignity displayed in the drama series. The semiotic concept used refers to Charles Sanders Peirce's semiotic theory. The semiotic technique developed by Charles Sanders Peirce was applied in this qualitative study. The drama series Merajut Dendam was observed in various scenarios, and images were taken as part of the data collection process. According to the findings, women's dignity in the drama series Merajut Dendam is raised as a female character who is good at socializing, maintaining polite speech, acting friendly and humble, knowledgeable in her field to maintain her dignity. Keywords: Representation, Women's Dignity, Drama Series, Semiotics Martabat perempuan dalam serial drama dapat dipahami sebagai representasi nilai-nilai dan karakteristik perempuan dalam menghadapi berbagai tantangan. Martabat perempuan dalam serial drama Merajut Dendam digambarkan melalui tokoh-tokoh perempuan, Nina, Sarah, Widya, Kania. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menganalisis makna Martabat Perempuan dalam trilogi drama Merajut Dendam. Penelitian ini mengutamakan aspek teoritis dalam pembahasan makna tanda da simbol martabat perempuan dalam serial drama serta analisis semiotika. Representasi yang didiskusikan pada penelitian ini berpusat pada makna martabat perempuan yang ditampilkan dalam serial drama. Konsep semiotika yang dipakai menunjuk pada semiotika teori Charles Sanders Peirce. Penelitian ini diimplementasikan secara kualitatif memakai pendekatan semiotika Charles Sanders Peirce. Metode pengumpulan data itu termasuk observasi dan tangkapan gambar dari beberapa scene dalam serial drama Merajut Dendam. Hasil penelitian menunjukkan bahwa martabat perempuan dalam serial drama Merajut Dendam dimunculkan sebagai tokoh perempuan yang pandai dalam bergaul, menjaga tutur kata yang sopan, bertingkah laku ramah dan rendah hati, berilmu pengetahuan di bidangnya untuk menjaga martabatnya. Kata Kunci: Representasi, Martabat Perempuan, Serial Drama, Semiotika
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