ASADUDDIN, SAIFULHAQ (2025) ANALISIS RESEPSI KHALAYAK TERHADAP KESESUAIAN BERITA PADA KONTEN MENGENAI PERTUKARAN PEMAIN DI BULAN JUNI 2024 DENGAN #TRANSFEREXTRATIME DALAM TWITTER @idextratime. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The dissemination of information continues to grow, branching out through various media devices, including football player exchange content. The aim of this research is to determine the audience's understanding of the factuality of player exchange news in June 2024 with the content #TransferExtraTime on the idextratime Twitter account. This type of research uses a constructivist paradigm with a qualitative research method of reception analysis by Stuart Hall. The informant audience in this research are active users of Twitter social media who know, read or follow #Transferextratime content on the idextratime account. Based on the results of this research, each audience has its own opinions and views regarding the suitability of player exchange content in June 2024 with #TransferExtraTime on Twitter idextratime. Audience interpretation of #transferextratime content tends to have a dominant opinion compared to negotiation and opposition using Stuart Hall's Reception Analysis which divides it into three positions: Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. Keywords : Information, Analysis, Suitability, Content Penyebaran informasi terus berkembang, bercabang melalui berbagai macam perangkat media tak terkecuali dengan konten pertukaran pemain sepak bola. Hal ini dapat ditunjang melalui salah satu pilihan media sosial Twitter. Tujuan Penelitian ini mengarah untuk mengetahui pemahaman khalayak dari kesesuaian berita pertukaran pemain di bulan Juni 2024 dengan konten #TransferExtraTime dalam akun twitter idextratime. Jenis penelitian ini menggunakan paradigma kontruktivisme dengan metode penelitian kualitatif analisis resepsi Stuart Hall.Khalayak informan pada penelitian ini merupakan pengguna aktif media sosial twitter yang mengenal,membaca, atau mengikuti konten #Transferextratime di akun idextratime. Berdasarkan Hasil Penelitian ini, Masing-masing khalayak memiliki pendapat dan pandangan tersendiri terkait kesesuaian konten pertukaran pemain di bulan Juni 2024 dengan #TransferExtraTime dalam Twitter idextratime. Interpretasi khalayak pada konten #transferextratime cenderung memiliki opini yang dominan dibandingkan dengan negosiasi dan opisisi dengan menggunakan Analisis Resepsi Stuart Hall yang membagi menjadi tiga posisi: Dominan Hegemonic Position, Negotiated Position, dan Oppositional Position. Kata Kunci : Informasi, Analisis, Kesesuaian, Konten
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