PERSONAL BRANDING PUBLIC SPEAKER MEISYA SALLWA PADA MEDIA SOSIAL INSTAGRAM @meisyasallwa

HIDAYAT, RIZALDI AHDAN (2024) PERSONAL BRANDING PUBLIC SPEAKER MEISYA SALLWA PADA MEDIA SOSIAL INSTAGRAM @meisyasallwa. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the strategies behind Meisya Sallwa's personal branding as a public speaker through the social media platform Instagram. In the digital era, social media serves as an effective medium for building a professional image and enhancing credibility. This research employs a qualitative descriptive method using Peter Montoya’s eight personal branding concepts: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. Data collection was conducted through in-depth interviews with five followers of the Instagram account @meisyasallwa, complemented by content analysis of Meisya Sallwa's Instagram posts. The findings reveal that Meisya Sallwa has successfully built a strong personal brand through consistent themes in her content, such as posts on selfdevelopment, motivation, and professional experiences. Instagram features like reels for delivering inspirational messages, highlights showcasing her achievements, and insightful captions have been key elements in establishing her image. The content not only reflects her competence as a public speaker but also fosters an emotional connection with her audience, particularly the younger generation, which is her primary target. This study contributes to theoretical discussions in the field of digital communication, particularly on personal branding strategies through social media. It also provides practical insights for individuals or professionals seeking to leverage social media to build and strengthen their professional identity. Keywords: Personal Branding, Public Speaker, Social Media, Instagram. Penelitian ini bertujuan untuk menganalisis strategi pembentukan personal branding Meisya Sallwa sebagai seorang public speaker melalui platform media sosial Instagram. Dalam era digital, media sosial menjadi sarana efektif untuk membangun citra diri yang dapat meningkatkan kredibilitas profesional. Penelitian ini menggunakan metode deskriptif kualitatif dengan teori delapan konsep personal branding dari Peter Montoya, yang meliputi spesialisasi, kepemimpinan, kepribadian, perbedaan, kenampakan, kesatuan, keteguhan, dan nama baik. Pengumpulan data dilakukan melalui wawancara mendalam dengan lima informan yang merupakan pengikut akun Instagram @meisyasallwa, dilengkapi dengan analisis konten unggahan Instagram Meisya Sallwa. Hasil penelitian mengungkapkan bahwa Meisya Sallwa berhasil membangun personal branding yang kuat melalui konsistensi dalam tema konten, seperti unggahan tentang pengembangan diri, motivasi, dan pengalaman profesional. Fitur-fitur Instagram, seperti reels untuk menyampaikan pesan inspiratif, highlights untuk menampilkan pencapaian, dan caption yang berisi pandangan mendalam, menjadi elemen kunci dalam membangun citra diri. Konten yang dibuat oleh Meisya Sallwa tidak hanya mencerminkan kompetensinya sebagai public speaker, tetapi juga membangun koneksi emosional dengan audiensnya, khususnya generasi muda yang menjadi target utama. Penelitian ini berkontribusi pada kajian teoretis di bidang komunikasi digital, khususnya terkait strategi personal branding melalui media sosial, serta memberikan wawasan praktis bagi individu atau profesional yang ingin memanfaatkan media sosial untuk membangun dan memperkuat identitas profesional mereka. Kata Kunci: Personal Branding, Public Speaker, Media Sosial, Instagram.

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 24 251
NIM/NIDN Creators:	44221010021
Uncontrolled Keywords:	Personal Branding, Public Speaker, Media Sosial, Instagram.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	09 Dec 2024 09:04
Last Modified:	09 Dec 2024 09:04
URI:	http://repository.mercubuana.ac.id/id/eprint/93048

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