PENGARUH SUBJECTIVE NORM, ATTITUDE DAN PERCEIVED ENVIRONMENTAL KNOWLEDGE TERHADAP PURCHASE INTENTION ELECTRIC VEHICLE

FADIL, MUHAMMAD (2024) PENGARUH SUBJECTIVE NORM, ATTITUDE DAN PERCEIVED ENVIRONMENTAL KNOWLEDGE TERHADAP PURCHASE INTENTION ELECTRIC VEHICLE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Subjective Norm, Attitude and Perceived Environmental Knowledge on Purchase Intention for Electric Vehicle. The population in study were car drivers who are aware of and have the intention to buy an electric car. The population area in this study is all people who live in various large cities on the island of Java. The sample used is 119, calculated based on G*Power software version 3.1.9.4. The sampling method uses purposive sampling. The methods of data collection using a questionnaire distribution instrument. The data analysis method using Partial Least Square (PLS) version 4.0. This study proves that Subjective Norm and Attitude have a positive and significant effect on Purchase Intention. Meanwhile, Perceived Environmental Knowledge does not have a significant effect. Keywords: Subjective Norm, Attitude, Perceived Environmental Knowledge, Purchase Intention, Electric Vehicle Penelitian ini bertujuan untuk menguji serta menganalisis pengaruh Subjective Norm, Attitude dan Perceived Environmental Knowledge terhadap Purchase Intention Electric Vehicle. Populasi dalam penelitian ini adalah pengendara mobil yang mengetahui dan memiliki niat untuk membeli mobil listrik. Area populasi pada penelitian ini adalah seluruh masyarakat yang berdomisili di berbagai kota-kota besar di Pulau Jawa. Sampel yang dipergunakan adalah sebanyak 119, dihitung berdasarkan software G*Power versi 3.1.9.4. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan instrumen penyebaran kuesioner. Metode analisis data menggunakan Partial Least Square (PLS) versi 4.0. Penelitian ini membuktikan bahwa Subjective Norm dan Attitude berpengaruh positif dan signifikan terhadap Purchase Intention. Sedangkan, Perceived Environmental Knowledge tidak berpengaruh secara signifikan. Kata Kunci: Subjective, Attitude, Perceived Environmental Knowledge, Purchase Intention, Electric Vehicle

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 467
NIM/NIDN Creators:	43120010310
Uncontrolled Keywords:	Subjective, Attitude, Perceived Environmental Knowledge, Purchase Intention, Electric Vehicle
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 530 Physics/Fisika > 537 Electricity/Fisika Listrik 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 629 Other Branches of Engineering/Cabang Teknik Lainnya > 629.2 Motor Land Vehicles and Cycles Engineering/Teknik Kendaraan Bermotor dan Teknik Sepeda
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	11 Oct 2024 02:37
Last Modified:	11 Oct 2024 02:48
URI:	http://repository.mercubuana.ac.id/id/eprint/92427

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