NOVADHILA, FANNY (2024) HUBUNGAN ANTARA CELEBRITY WORSHIP DENGAN PSYCHOLOGICAL WELL-BEING PADA MOA (Moment of Alwaysness). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research is motivated by the phenomenon of the high popularity of K-pop idols and their impact on fans' psychological well-being, particularly in the context of celebrity worship among MOA (Moment of Alwaysness), fans of the boyband TXT. Based on initial observations, there are indications that celebrity worship behavior may affect the psychological well-being of fans. Therefore, this study aims to: (1) Investigate the relationship between celebrity worship and psychological well-being among MOA, and (2) Identify how the level of celebrity worship influences their psychological well-being. This study was conducted with 185 MOA fans as respondents, using a quantitative method and distributing online questionnaires. The research measured two main variables, with celebrity worship as the dependent variable and psychological well-being as the independent variable. The results showed no significant relationship between celebrity worship and psychological well-being, with a very low correlation value. This indicates that the level of celebrity worship does not have a significant impact on the psychological well-being of MOA. Keywords : K-Pop, MOA, Celebrity Worship, Psychological Well-being. Penelitian ini dilatarbelakangi oleh fenomena tingginya popularitas idol K-pop dan dampaknya terhadap kesejahteraan psikologis penggemar, khususnya dalam konteks celebrity worship pada MOA (Moment of Alwaysness), penggemar boyband TXT. Berdasarkan pengamatan awal, terdapat indikasi bahwa perilaku pemujaan selebriti (celebrity worship) dapat memengaruhi kesejahteraan psikologis penggemar. Oleh karena itu, penelitian ini bertujuan untuk: (1) Mengetahui hubungan antara celebrity worship dengan psychological well-being pada MOA, dan (2) Mengidentifikasi bagaimana tingkat celebrity worship berpengaruh terhadap kesejahteraan psikologis mereka. Penelitian ini dilakukan pada penggemar MOA dengan jumlah responden sebanyak 185 orang, menggunakan metode kuantitatif dan menyebarkan kuesioner secara daring. Penelitian ini mengukur dua variabel utama, yaitu celebrity worship sebagai variabel dependent dan psychological well-being sebagai variabel independent. Hasil penelitian menunjukkan bahwa tidak terdapat hubungan yang signifikan antara celebrity worship dengan psychological well-being, dengan nilai korelasi yang sangat rendah. Hal ini menunjukkan bahwa tingkat celebrity worship tidak berdampak besar terhadap psychological well-being pada MOA. Kata Kunci : K-Pop, MOA, Celebrity Worship, Psychological Well-being.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FP/PSI. 24 159 |
| NIM/NIDN Creators: | 46118010140 |
| Uncontrolled Keywords: | K-Pop, MOA, Celebrity Worship, Psychological Well-being. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 781 General Principles of Music and Musical Form/Prinsip-prinsip Umum Musik dan Bentuk-bentuk Musikal 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 781 General Principles of Music and Musical Form/Prinsip-prinsip Umum Musik dan Bentuk-bentuk Musikal > 781.6 Traditions of Music/Tradisi-tradisi Musik > 781.63 Popular Music/Musik Pop |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | khalimah |
| Date Deposited: | 10 Oct 2024 08:41 |
| Last Modified: | 10 Oct 2024 08:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/92414 |
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