ANALISIS MOTIF DAN KEPUASAN KHALAYAK DALAM MENONTON TAYANGAN MATA NAJWA TRANS 7 UNIVERSITAS MERCU BUANA JAKARTA

WULANDARI, DIAN DWI (2024) ANALISIS MOTIF DAN KEPUASAN KHALAYAK DALAM MENONTON TAYANGAN MATA NAJWA TRANS 7 UNIVERSITAS MERCU BUANA JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to determine the effect of the Mata Najwa talk show on audience satisfaction. The variables used in this research are motive and satisfaction variables which are in accordance with the uses and gratification theory. The population in this study were Communication Science students, Broadcast Department, Mercu Buana University, Jakarta. The number of respondents in this study was 80 people. Sampling was carried out using a questionnaire distributed via Google Form to students majoring in broadcasting. The research method used in this research is simple regression analysis. The research results show that the motive for watching the Mata Najwa talk show on Trans7 has a positive and significant influence on viewer satisfaction. These results are in line with the uses and gratifications theory which shows that mass media is a tool for meeting audience needs. Keywords: motives, satisfaction, audience, mass media Peneltian ini bertujuan untuk mengetahui pengaruh tayangan talkshow Mata Najwa terhadap kepuasan audiens. Variabel yang digunakan pada penelitian ini adalah variabel motif dan kepuasan yang sesuai dengan teori uses and gratification. Populasi pada penelitian ini adalah mahasiswa Ilmu Komunikasi Jurusan Broadcast Universitas Mercu Buana Jakarta. Jumlah responden pada penelitian ini sebanyak 80 orang. Pengambilan sampel dilakukan dengan menggunakan kuesioner yang dibagikan melalui google form kepada mahasiswa jurusan broadcast. Metode penelitian yang digunakan pada penelitian ini adalah analisis regresi sederhana. Hasil penelitian menunjukkan bahwa motif menonton tayangan talkshow Mata Najwa di Trans7 memiliki pengaruh yang positif dan signifikan terhadap kepuasan pemirsa. Hasil ini sejalan dengan teori uses and gratification yang menunjukkan bahwa media massa menjadi alat untuk memenuhi kebutuhan khalayak. Kata Kunci : motif, kepuasan, khalayak, media massa

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 24 102
NIM/NIDN Creators:	44119110017
Uncontrolled Keywords:	motif, kepuasan, khalayak, media massa
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	07 Oct 2024 08:38
Last Modified:	07 Oct 2024 08:38
URI:	http://repository.mercubuana.ac.id/id/eprint/92289

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