PERANCANGAN DESAIN GRAFIS PADA MEDIA PROMOSI INSTAGRAM PERUMAHAN MEGALISA CIKAMPEK RESIDENCES

PERTIWI, ICHA FRISCHA (2024) PERANCANGAN DESAIN GRAFIS PADA MEDIA PROMOSI INSTAGRAM PERUMAHAN MEGALISA CIKAMPEK RESIDENCES. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Subsidized housing, such as Megalisa Cikampek Residences, offers quality homes at affordable prices amid the growing demand for housing in Indonesia. However, promotions through social media, particularly Instagram, lack a consistent visual strategy. This study aims to design a creative and engaging visual strategy to effectively communicate promotional messages, increase brand awareness, and influence consumer purchasing interest. The design process utilizes the Design Thinking method, which consists of five stages: Empathize, Define, Ideate, Prototype, and Test. This design also employs the AISAS (Awareness, Interest, Search, Action, and Share) promotional model and implements visual strategies across various Instagram features. The results of this design show that visual values can add value to digital promotion strategies in the housing sector, particularly in subsidized housing. Perumahan subsidi seperti Megalisa Cikampek Residences menawarkan hunian berkualitas dengan harga terjangkau di tengah meningkatnya kebutuhan perumahan di Indonesia. Namun, promosi melalui media sosial, khususnya Instagram, belum memiliki strategi visual yang konsisten. Penelitian ini bertujuan untuk merancang strategi visual yang kreatif dan menarik agar pesan promosi dapat tersampaikan dengan baik, meningkatkan brand awareness, serta mempengaruhi minat beli konsumen. Dengan menggunakan metode Design Thinking yang terdiri dari lima tahap yaitu, Empathize, Define, Ideate, Prototype, dan Test, perancangan ini juga menggunakan model promosi AISAS (Awareness, Interest, Search, Action and Share) dan implementasi strategi visual pada berbagai fitur Instagram. Hasil perancangan ini menunjukkan bahwa nilai-nilai visual dapat memberikan nilai tambah dalam strategi promosi digital di sektor perumahan khususnya perumahan subsidi.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 24 091
NIM/NIDN Creators:	42320110004
Uncontrolled Keywords:	Strategi Visual, Perumahan Subsidi, Design Thinking, Promosi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	ANANDA NADIRA PUTRI
Date Deposited:	02 Oct 2024 03:41
Last Modified:	02 Oct 2024 03:41
URI:	http://repository.mercubuana.ac.id/id/eprint/92040

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