AMBRULLAH, IKBAL (2024) PENGARUH SUASANA TOKO, LOKASI DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi Pada Home Studio Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
ABSTRACT This research aims to examine the influence of shop atmosphere, location and price on Home Studio Jakarta Customer Satisfaction. The population in this research is Home Studio Jakarta customers with a sample size of 160 which was determined using the purposive sampling method. Data was collected using the WEB smart PLS program questionnaire. The results of this research found that shop atmosphere, location and price have a positive and significant effect on Home Studio Jakarta customer satisfaction. ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh suasana toko, lokasi, dan harga terhadap Kepuasan Pelanggan Home Studio Jakarta. Populasi dalam penelitian ini adalah pelanggan Home Studio Jakarta dengan ukuran sampel 160 yang ditentukan menggunakan metode purposive sampling. Data dikumpulkan dengan WEB kuesioner program smart PLS. Hasil penelitian ini mendapati bahwa suasana toko, lokasi, dan harga berpengaruh positif dan signifikan terhadap Kepuasan pelanggan Home Studio Jakarta
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 24 367 |
| NIM/NIDN Creators: | 43117010429 |
| Uncontrolled Keywords: | Kata Kunci: Suasana Toko, Lokasi, Dan Harga dan Kepuasan Pelanggan |
| Subjects: | 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | AFIFAH SALMA RAMADINA |
| Date Deposited: | 02 Oct 2024 01:26 |
| Last Modified: | 02 Oct 2024 01:26 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/92016 |
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