PUTRI, SYLVIA EKA (2024) STRATEGI KOMUNIKASI TENANT RELATIONS DALAM MENANGANI KELUHAN (STUDI KASUS PADA APARTEMENT L'AVENUE OFFICE AND RESIDENCE). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
L’avenue Office and Residence is a grade A residence and office located in South Jakarta. This research aims to determine communication strategies Tenant Relations in handling tenant complaints. Previous research in this research was 5 studies and was a case study using a post-positivism paradigm with 3 informants who all acted as resource persons. Primary Data Collection Techniques using In-depth Interviews in Interview Dept) and Observation and Documentation. Data analysis techniques use data collection, data reduction, data presentation, drawing conclusions and evaluation or verification. This research uses analysis of the Five Step Communication Model. The results of this research are the strategies carried out Tenant Relations in handling complaints at L'Avenue Office & Residence is to improve the quality of service and the urgency of its human resources, in particular frontliner with the intention of so that all staff frontliner L’avenue Office and Residence can maximize its best service to tenants and resolve every complaint well and prevent ongoing complaints. L’avenue Office and Residence merupakan hunian dan perkantoran grade A yang berlokasi di Jakarta Selatan. Penelitian ini bertujuan untuk mengetahui strategi komunikasi Tenant Relations dalam menangani keluhan tenant. Peneltian terdahulu dalam penelitian ini 5 penelitian dan bersifat studi kasus yang menggunakan paradigma post-positivisme dengan 3 Informan yang semuanya bertindak sebagai narasumber. Teknik Pengumpulan Data Primer dengan Wawancara Mendalam in dept Interview) dan Obserbvasi serta Dokumentasi. Teknik analisis data menggunakan Pengumpulan data, Reduksi data, penyajian data, penarikan kesimpulan dan evaluasi atau verifikasi. Penelitian ini menggunakan analisa Model Komunikasi Lima Langkah. Hasil dari penelitian ini yaitu strategi yang dilakukan Tenant Relations dalam menangani keluhan di L’Avenue Office & Residence adalah meningkatkan kualitas pelayanan dan urgensi dari sumber daya manusianya, khususnya frontliner dengan tujuan agar seluruh staff frontliner L’avenue Office and Residence dapat memaksimalkan pelayanan terbaiknya kepada tenant dan menyelesaikan setiap keluhan dengan baik serta mencegah keluhan yang berkelanjutan.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FK/PR. 24 190 |
| NIM/NIDN Creators: | 44218110183 |
| Uncontrolled Keywords: | Komunikasi, Strategi Komunikasi, Tenant Relations, Keluhan |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | ANANDA NADIRA PUTRI |
| Date Deposited: | 26 Sep 2024 02:36 |
| Last Modified: | 26 Sep 2024 02:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91814 |
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