STRATEGI KAMPANYE PENGGUNAAN PRODUK LAYANAN TANDA TANGAN ELEKTRONIK (E-SIGN) PT. SOLUSI NET INTERNUSA DIGISIGN.ID DI MEDIA SOSIAL INSTAGRAM

PASOMBA, GRACECIA PAULETTA (2024) STRATEGI KAMPANYE PENGGUNAAN PRODUK LAYANAN TANDA TANGAN ELEKTRONIK (E-SIGN) PT. SOLUSI NET INTERNUSA DIGISIGN.ID DI MEDIA SOSIAL INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Digital signatures have been included in state law which is the main basis contained in the Electronic Transaction Information (ITE) Law No. 11 of 2008, article 11, Digital Signatures provide valid identity guarantees, confidentiality guarantees, integrity guarantees, and non-denial guarantees for electronic documents and transactions. The use of signatures is still common because it is doubtful of its validity and authenticity as well as the public is still worried that their signatures will be misused. Cooperation with official institutions is not enough but electronic signature products must receive recognition and legality from Kominfo. So there needs to be education to the public that authenticity and validity as well as privacy are guaranteed. The purpose of this study was to determine how the Campaign Strategy for the Use of Electronic Signature Service Products (E-sign) PT. Solusi Net Internusa Digisign.ID on Instagram Social Media in educating the public about digital signatures. The results of this study state that through Digisign.id's Instagram social media, it can be concluded that the campaign carried out by Digisign.id for now still revolves around campaigns that educate the public. The public relations campaign carried out by Digisign.id has not yet led to marketing or sales segmentation. Keywords: Communication, Campaign, Digital Signature, Education Tandatangan digital sudah masuk dalam hukum kenegaraan yang menjadi landasan utama tertuang dalam pada Undang-Undang (UU) Informasi Transaksi Elektronik (ITE) No 11 Tahun 2008, pasal 11, Tanda Tangan Digital memberikan jaminan identitas yang valid, jaminan kerahasian, jaminan integritas, serta jaminan nirsangkal terhadap dokumen dan transaksi elektronik. Penggunaan tanda tangan masih awam karena diragukan keabsahannya dan keasliannya begitu juga Masyarakat masih khawatir akan disalah gunakan tanda tangannya. Terjalinnya Kerjasama dengan lembaga resmi tidak cukup namun produk tanda tangan elektronik harus mendapat pengakuan dan legalitas dari Kominfo. Maka perlu ada edukasi kepada Masyarakat bahwa keaslian dan keabsahan begitu juga privasi terjami. Tujuan dari penelitian ini adalah mengkaji tentang bagaimana Strategi Kampanye Penggunaan Produk Layanan Tanda Tangan Elektronik (E-sign) PT. Solusi Net Internusa Digisign.ID di Media Sosial Instagram dalam mengedukasi masyarakat tentang tanda tangan digital. Hasil dari penelitian ini menyebutkan bahwa melalui media sosial Instagram Digisign.id.id dapat disimpulkan bahwa kampanye yang dilakukan Digisign.id untuk saat ini masih seputaran kampanye yang bersifat edukasi kepada masyarakat. Kampanye public relations Digisign.id belum mengarahkan kepada segmentasi pemasaran atau penjualan. Kata Kunci: Komunikasi, Kampanye, Tanda tangan digital, Edukasi

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