Okawirawan, Wisnu (2024) Analisis Pencitraan Politik Gde Sumarjaya Linggih di Instagram. S2 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pencitraan politik Gde Sumarjaya Linggih melalui platform media sosial Instagram. Dalam era digital, media sosial menjadi alat penting bagi politisi untuk membangun citra publik, berkomunikasi dengan konstituen, serta menyampaikan kinerja dan aspirasi politik secara langsung. Penelitian ini menggunakan metode kualitatif dengan pendekatan analisis deskriptif terhadap konten Instagram Gde Sumarjaya Linggih, serta wawancara dengan tenaga ahli yang terlibat dalam pengelolaan media sosialnya. Hasil penelitian menunjukkan bahwa Instagram digunakan secara efektif untuk membangun citra positif, memperkuat personal branding, dan menjangkau audiens yang lebih luas. Media sosial juga berperan sebagai alat komunikasi dua arah, memungkinkan interaksi yang lebih dekat dengan konstituen dan meningkatkan transparansi dalam aktivitas politik. Namun, pemanfaatan media sosial juga menuntut kehati-hatian dalam penyampaian pesan agar tidak menimbulkan dampak negatif. Kesimpulannya, media sosial, khususnya Instagram, merupakan platform strategis dalam membangun citra politik yang relevan dan terpercaya di era digital. This research aims to analyze the political image of Gde Sumarjaya Linggih through the social media platform Instagram. In the digital era, social media has become a vital tool for politicians to build public images, communicate with constituents, and convey their performance and political aspirations directly. This study employs a qualitative method with a descriptive analysis approach to examining Gde Sumarjaya Linggih's Instagram content, complemented by interviews with experts involved in managing his social media. The results indicate that Instagram is effectively used to build a positive image, strengthen personal branding, and reach a broader audience. Social media also serves as a two-way communication tool, allowing closer interaction with constituents and enhancing transparency in political activities. However, the use of social media also requires caution in message delivery to avoid negative impacts. In conclusion, social media, particularly Instagram, is a strategic platform for building a relevant and trustworthy political image in the digital age.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55221110005 |
| Uncontrolled Keywords: | Pencitraan Politik, Gde Sumarjaya Linggih, Instagram, Media Sosial, Personal Branding Political Image, Gde Sumarjaya Linggih, Instagram, Social Media, Personal Branding |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | ANISA DESI SAFITRI |
| Date Deposited: | 20 Sep 2024 02:18 |
| Last Modified: | 20 Sep 2024 02:18 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/91598 |
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