PERANCANGAN KAMPANYE CAREER COMPAS BIRO KARIR UMB

SAKINATA, NAALA (2024) PERANCANGAN KAMPANYE CAREER COMPAS BIRO KARIR UMB. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Biro Karir, Hubungan dan Penelusuran Alumni is a bureau for inter-industry cooperation, career training and monitoring developments in the world of work for alumni or a bridge to the world of work for Mercu Buana University students. There are still many UMB alumni who have not found work and final UMB students who are starting to look for work. Biro Karir, Hubungan dan Penelusuran Alumni will hold a career exhibition, namely "Career Compas", as a bridge or career guide for alumni and final students who are looking for work. Therefore, in inviting people to attend events held by the Biro Karir, Hubungan dan Penelusuran Alumni, a campaign is needed that is able to convince and invite targets to attend as well as visual displays to attract interest in reading the information displayed visually. This design uses the design thinking method to approach targets and is able to obtain and develop ideas & concepts, which can create the best innovations for partners. Social media has a very wide and large reach, the distribution of visual information through social media is very effective, and other supporting media such as posters, x banners, backdrops, merchandise, etc. Key Word: Campaign, Career Compas, Design Thinking, Social Media Biro Karir, Hubungan dan Penelusuran alumni merupakan biro kerja sama antar industri, pelatihan karir dan pemantauan perkembangan dunia kerja alumni Universitas Mercu Buana. Masih banyak alumni UMB yang belum mendapatkan pekerjaan dan mahasiswa akhir UMB yang mulai mencari pekerjaan. Biro Karir, Hubungan dan Penelusuran alumni akan mengadakan pameran karir yaitu “Career Compas” sebagai jembatan atau penunjuk arah karir bagi alumni maupun mahasiswa akhir yang sedang mencari pekerjaan. Maka dari itu dalam mengajak untuk menghadiri acara yang dilaksanakan Biro Karir Hubungan, dan Penelusuran alumni, diperlukan kampanye yang mampu untuk menyakinkan dan mengajak target untuk hadir serta tampilan visual dalam menarik minat untuk membaca informasi yang ditampilkan secara visual. Perancangan ini menggunakan metode design thinking untuk pendekatan kepada target dan mampu mendapatkan serta mengembangkan ide & konsep, yang bisa menciptakan inovasi yang terbaik untuk mitra. Media sosial memiliki jangkauan yang sangat luas dan besar, pendistribusian informasi visual melalui media sosial sangat efektif dengan dibantu oleh media pendukung lainnya seperti poster, x banner, backdrop, merchandise, dll. Kata Kunci: Perancangan Kampanye, Career Compas, Design Thinking, Media sosial

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 24 058
Call Number:	SDSK/23/24/030
NIM/NIDN Creators:	42320010001
Uncontrolled Keywords:	Perancangan Kampanye, Career Compas, Design Thinking, Media sosial
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	12 Sep 2024 05:51
Last Modified:	12 Sep 2024 05:51
URI:	http://repository.mercubuana.ac.id/id/eprint/91335

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