RATNADEWI, DHEA (2024) OPINI PUBLIK MENGENAI PENGGUNAAN STADION GELORA BUNG KARNO SEBAGAI TEMPAT KONSER DALAM MEDIA SOSIAL INSTAGRAM (Analisis Isi Komentar Followers @lambe_turah Dalam Feed Hot News Konser Blackpink Tanggal 12 Maret 2023). S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Social media has become a global phenomenon that has revolutionized the way we communicate and exchange information. These platforms serve not only as tools for socializing and connecting with others but have also evolved into important public spaces for expressing opinions and ideas. Instagram, a social media platform focused on visual content, offers a unique perspective on understanding how the public responds to current issues. This research aims to identify and analyze public sentiment regarding the use of Gelora Bung Karno Stadium as a concert venue on the Instagram social media platform @lambe_turah. This study employs a positivist approach and content analysis to examine 7,879 comments. From this total, a sample of 80 comments was selected using purposive sampling. These comments were then categorized based on comment packaging, comment content, and comment tendency. Analysis was conducted using thematic units and its validity and reliability were tested using inter-coder reliability with the Holsti formula. The obtained data was then analyzed quantitatively using statistics. The research results showed a long categorization of 60 comments (75% of comments). Short categorization of 20 comments (25% comments). The categorization of concert organizing was 13 comments (16.25% of comments). The categorization of use of the Gelora Bung Karno Stadium was 10 comments (12.5%). The categorization of the impact of the concert was 10 comments (12.5% of comments). Blackpink's categorization was 5 comments (6.25% of comments). Football categorization as many as 4 comments (5% comments). Fan categorization was 38 comments (47.5% of comments). Positive opinion categorization was 26 comments (32.5% of comments). Negative opinion categorization was 34 comments (42.5% of comments). Neutral opinion categorization of 20 comments (25% of comments). Media sosial telah menjadi fenomena global yang merevolusi cara berkomunikasi dan bertukar informasi. Platform ini tidak hanya berfungsi sebagai alat untuk bersosialisasi dan terhubung dengan orang lain, tetapi juga telah berkembang menjadi ruang publik yang penting untuk mengekspresikan opini dan ide. Instagram merupakan platform media sosial yang berfokus pada konten visual, menawarkan sudut pandang unik dalam memahami bagaimana publik menanggapi isu-isu terkini.Tujuan penelitian ini adalah untuk mengetahui dan menganalisi arah opini mengenai penggunaan Stadion Gelora Bung Karno sebagai tempat konser dalam media sosial Instagram @lambe_turah. Penelitian ini menggunakan pendekatan positivisme dan metode analisis isi untuk meneliti 7.879 komentar. Dari jumlah tersebut, diambil 80 komentar sebagai sampel menggunakan teknik purposive sampling. Komentar-komentar ini kemudian dikategorikan berdasarkan kemasan komentar, isi komentar, dan kecenderungan komentar. Analisis dilakukan dengan menggunakan unit tematik dan diuji validitas serta reliabilitasnya menggunakan antar coder dengan rumus holsty. Data yang diperoleh kemudian dianalisis secara kuantitatif menggunakan statistik. Hasil penelitian menunjukan kategorisasi panjang sebanyak 60 komentar (75% komentar). Kategorisasi pendek sebanyak 20 komentar (25% komentar). Kategorisasi penyelenggaraan konser sebanyak 13 komentar (16,25% komentar). Kategorisasi penggunaan Stadion Gelora Bung Karno sebanyak 10 komentar (12,5%). Kategorisasi dampak konser sebanyak 10 komentar (12,5% komentar). Kategorisasi Blackpink sebanyak 5 komentar (6,25% komentar). Kategorisasi sepak bola sebanyak 4 komentar (5% komentar). Kategorisasi fans sebanyak 38 komentar (47,5% komentar). Kategorisasi opini positif sebanyak 26 komentar (32,5% komentar). Kategorisasi opini negatif sebanyak 34 komentar (42,5% komentar). Kategorisasi opini netral sebanyak 20 komentar (25% komentar).
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44220010166 |
| Uncontrolled Keywords: | Communication, Public Relations, Spiral of Silence Theory, Public Opinion, Image Komunikasi, Public Relations, Teori Spiral of Silence, Opini Publik, Citra. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | WIDYA AYU PUSPITA NINGRUM |
| Date Deposited: | 27 Aug 2024 06:44 |
| Last Modified: | 27 Aug 2024 06:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/90772 |
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