THE MEDIATING ROLE OF ATTITUDE: EXPLORING THE INTERPLAY BETWEEN ENVIRONMENTAL CONCERN, SUBJECTIVE NORMS, AND GREEN PURCHASE INTENTIONS FOR SENSATIA BOTANICALS' PRODUCTS

SARMENTO, ESCOLASTICO GUEVARA YUDHA (2024) THE MEDIATING ROLE OF ATTITUDE: EXPLORING THE INTERPLAY BETWEEN ENVIRONMENTAL CONCERN, SUBJECTIVE NORMS, AND GREEN PURCHASE INTENTIONS FOR SENSATIA BOTANICALS' PRODUCTS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to determine The Influence of Attitude, Environmental Concern, and Subjective Norms on Green Purchase Intention for Sensatia Botanicals Products. The data collection method used a survey method, with the research instrument in the form of a questionnaire that was shared to the sample through the Shout. The questionnaire will be given criteria and value weights based on a Likert scale. The research design used in this study is quantitative research, and the research method employed is causal analysis. The sample consists of 125 respondents selected through purposive sampling. The data analysis method used is Partial Least Square (PLS), and the analysis technique utilized is descriptive. The research results indicate that Environmental Concern, Subjective Norms, and Attitude have a positive and significant direct effect on Green Purchase Intention. The indirect effect analysis shows that Attitude does not act as a mediator for environmental concern and green purchase intention, but it does act as a mediator for subjective norms and green purchase intention. Keywords: Attitude, Environmental Concern, Subjective Norms, Green Purchase Intention.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 280
Call Number: SE/31/24/212
NIM/NIDN Creators: 43120010321
Uncontrolled Keywords: Attitude, Environmental Concern, Subjective Norms, Green Purchase Intention.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 171 Ethical Systems/Sistem Etika > 171.2 Intuition, Moral Sense, Reason/Intuisi, Sikap Moral, Alasan
300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.7 Enviromental Problems/Permasalahan Lingkungan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 22 Aug 2024 07:09
Last Modified: 28 Aug 2024 04:25
URI: http://repository.mercubuana.ac.id/id/eprint/90580

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