MAYASARI, SRI (2024) PENGARUH KESADARAN WAJIB PAJAK, DAN KUALITAS PELAYANAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DENGAN SANKSI PAJAK SEBAGAI VARIABEL MODERASI (Studi Empiris Pelaku UMKM di Kecamatan Pasar Rebo). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to analyze the influence of taxpayer awareness and the quality of tax services on taxpayer compliance which is moderated by tax sanctions. The sample in the study used accidental sampling, thus obtaining a sample of 100 respondents. The research method used is a survey method using a questionnaire as a tool for data collection. The analysis techniques used in this research are multiple linear regression and Moderated Regression Analysis (MRA) using SmartPLS software. The results of this research show that: (1) Taxpayer awareness has a positive and significant effect on taxpayer compliance, (2) Tax Service Quality has a negative effect on taxpayer compliance, (3) Tax sanctions do not moderate taxpayer awareness of taxpayer compliance, (4) Tax sanctions are able to moderate the quality of tax services on taxpayer compliance. Keywords: Taxpayer Compliance of MSME actors, Taxpayer Awareness, Quality of Tax Services, and Tax Sanctions. Penelitian ini bertujuan untuk menganalisis pengaruh kesadaran wajib pajak, dan kualitas pelayanan pajak terhadap kepatuhan wajib pajak yang dimoderasi oleh sanksi pajak. Sampel pada penelitian menggunakan accidental sampling, sehingga mendapatkan sampel sebesar 100 responden. Metode penelitian yang digunakan adalah metode survey dengan menggunakan kuesioner sebagai alat dalam pengumpulan data. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dan Moderated Regression Analysis (MRA) dengan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa: (1) Kesadaran wajib pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak, (2) Kualitas Pelayanan pajak berpengaruh negatif terhadap kepatuhan wajib pajak, (3) Sanksi pajak tidak memoderasi kesadaran wajib pajak terhadap kepatuhan wajib pajak, (4) Sanksi pajak mampu memoderasi kualitas pelayanan pajak terhadap kepatuhan wajib pajak. Kata kunci : Kepatuhan Wajib Pajak pelaku UMKM, Kesadaran Wajib Pajak, Kualitas Pelayanan Pajak, dan Sanksi Pajak.
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