ANALISIS RESEPSI VIEWERS PADA KEMAMPUAN PUBLIC SPEAKING HOST DALAM LIVE TIKTOK @CINDERLEILA.CO

HASAN, ALI (2024) ANALISIS RESEPSI VIEWERS PADA KEMAMPUAN PUBLIC SPEAKING HOST DALAM LIVE TIKTOK @CINDERLEILA.CO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Public speaking is communication that is carried out orally about an issue or topic in front of many people with the aim of influencing, inviting, educating, changing opinions, providing explanations, and providing information to the public in a certain place. This study aims to determine the audience's acceptance or meaning of the Host's Public Speaking Ability in Live Tiktok on the @Cinderleila.co account. Researchers used Public Speaking Elements, namely Vocal Techniques, Verbal Techniques and Visual Techniques. The approach in this research is qualitative with a constructivist paradigm. This research method uses the Stuart Hall Ecoding and Decoding Reception Analysis method which is divided into 3 Hegemony Dominant, Negociation and Opposition. The data collection technique used is Descriptive Interview (in-depth) with 7 Informants. The results of this study indicate that audience acceptance of the host's Public Speaking Ability in Live Tiktok on the @Cinderleila.co account is different. Informants interpret various elements of public speaking, informants have two positions, namely dominant hegemony and negotiation. There are informants who accept the meaning that the host's Public Speaking Ability supports the host's own Public Speaking ability. and there are those who reject meaning and give meaning based on their views and beliefs. In this study, no Oppositional Position was found from what was conveyed by informants. Keywords: Reception Analysis, Public Speaking, Live Tiktok, Media Social public speaking adalah komunikasi yang dilakukan secara lisan mengenai suatu hal atau topik di hadapan banyak orang dengan tujuan mempengaruhi, mengajak, mendidik, mengubah opini, memberikan penjelasan, dan memberikan informasi kepada masyarakat di tempat tertentu.Penelitian ini bertujuan untuk mengetahui penerimaan atau pemaknaan pesan khalayak terhadap Kemampuan Public Speaking Host dalam Live Tiktok pada akun @Cinderleila.co. Peneliti menggunakan Elemen-elemen Public Speaking yaitu Teknik Vokal,Teknik Verbal dan Teknik Visual. Pendekatan pada penelitian ini adalah kualitatif dengan paradigma konstruktivis. Metode penelitian ini menggunakan metode Analisis Resepsi Stuart HallEcoding dan Decoding yang terbagi menjadi 3 Hegemoni Dominant, Negosiation dan Opposition. Teknik pengumpulan data yang digunakan adalah Wawancara Deskriptif (mendalam) dengan 7 Informan. Hasil penelitian ini menunjukan bahwa penerimaan khalayak terhadap Kemampuan Public Speaking host dalam Live Tiktok pada akun @Cinderleila.co berbedabeda. Informan memaknai berbagai Elemen-elemen Public Speaking , informan terdapat dua posisi yaitu hegemoni dominan dan negoisasi. Terdapat informan yang menerima makna bahwa Kemampuan Public Speaking host tersebut mendukung kemampuan Public Speaking host itu tersendiri. serta terdapat yang menolak makna dan memberi makna berdasarkan pandangan dan keyakinannya. Dalam penelitian ini tidak ditemukan Oppositional Position dari yang disampaikan oleh informan. Kata Kunci :Analisis Resepsi, Public Speaking, Live Tiktok, Media Sosial

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