RAMADAN, MUHAMAD ALFIANS (2024) PENGARUH KEPERCAYAAN, PENILAIAN PELANGGAN DAN PROMOSI PENJUALAN TERHADAP MINAT PEMBELIAN (Studi Pada Toko Ansjeans). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study examines the trust, customer review, sales promotion that influence customer buying to interest Toko Ansjeans. This study was conducted on 105 respondents using a quantitive descriptive approach. The data analysis method used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. The results of this study show that the variables of trust have a positive significant effect on consumer buying to interest, customer review have a positive significant effect on consumer buying to interest and sales promotion have a positive significant effect on consumer buying to interest at Toko Ansjeans. Keywords: Trust, Customer Review, Sales Promotion, Buying to Interest. Penelitian ini menguji tentang kepercayaan, penilaian pelanggan, promosi penjualan yang mempengaruhi minat pembelian pada Toko Ansjeans. Penelitian ini dilakukan terhadap 105 responden dengan menggunakan pendekatan deskriptif kuantitatif. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian ini menyatakan bahwa variabel kepercayaan memiliki pengaruh positif dan signifikan terhadap minat pembelian, penilaian pelanggan memiliki pengaruh positif dan signifikan terhadap minat pembelian dan promosi penjualan berpengaruh positif dan signifikan terhadap minat pembelian pada konsumen Toko Ansjeans. Kata Kunci: Kepercayaan, Penilaian Pelanggan, Promosi Penjualan, Minat Pembelian
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 24 213 |
| Call Number: | SE/31/24/159 |
| NIM/NIDN Creators: | 43119110333 |
| Uncontrolled Keywords: | Kepercayaan, Penilaian Pelanggan, Promosi Penjualan, Minat Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 05 Jul 2024 02:32 |
| Last Modified: | 05 Jul 2024 02:32 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/89366 |
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