PANGESTU, AHMAD HANDIKA (2024) PERANCANGAN VIDEO PROMOSI CLOTHING BRAND SELF CURRENT. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Self Current is a business that operates in the fashion sector by selling fashion productsin the form of T-shirts,sandals,socks, totebags and hoodiesinCitra Raya Cikupa,Tangerang Regency. Self Current was founded in 2022, by Alsya Firda with the nickname"Acha". According to the owner, the name of this Clothing Business Brand means the journey of a person's life who has ambition and will continue to develop, the words "Self Current" which means Self Current. The results of the interview also stated that Brand Awareness Self Current is still classified as Unaware of Brand. It was noted that Self Current has only released a few product catalogs and there is a lack of promotional mediaon social media and marketplaces. Brand Awareness Self Current was designed by payingattention to design elements that can influence the impression of the target audience who see it, starting from color processing, typography and layout. The shape of the logo with adark concept can be seen using a font that says "Self Current". The distribution of this media can be used as a sales and promotional marketing strategy such as posters, x- banners, catalogs and product teasers. By distributing this media, it is possible for the message delivery process to form an image or identity more effectively because the mediaused will be seen directly by the target audience directly. Keywords: Self Current, Brand Awareness, and Catalog Self Current merupakan Bisnis yang bergerak pada bidang Fashion dengan menjualproduk fashion berupa Kaos, Sandal, Kaos Kaki, Totebag, dan Hoodie yang ada di Citra Raya Cikupa, Kabupaten Tangerang. Self Current berdiri pada tahun 2022, oleh Alsya Firda dengan nama panggilan “Acha”. Menurut pemilik, nama dari bisnis brand clothing ini bermakna sebagai perjalan dari kehidupan seseorang yang memiliki ambisi dan akan terus berkembang, kata “Self Current” yang berarti Arus Diri. Hasil wawancara juga disebutkan bahwa Brand Awareness Self Current masih tergolong Unaware of Brand. Tercatat bahwa Self Current baru hanya beberapa mengeluarkan catalog produknya dan kurangnya media promosi pada media sosial dan marketplace. Brand Awareness Self Current dirancang dengan memperhatikan elemen – elemen desain yang bisa mempengaruhi kesan dari target audience yang melihatnya, mulai dari pengolahan warna, tipografi dan layout. Bentuk logo dengan konsep dark terlihat dengan menggunakan font bertuliskan “Self Current”. Penyebaran media ini dapat digunakan sebagai strategi marketing penjualan maupun promosi seperti poster, x-banner, catalog dan teaser produk. Dengan penyebaran media ini memungkinan proses penyampaian pesan membentuk sebuah citra atau identitas lebih efektif dikarenakan media yang digunakan akan langsungdilihat oleh target audiens secara langsung. Kata Kunci: Self Current, Brand Awareness, dan Catalog
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