MILITANTY, VINA VERONIKA (2024) PENGARUH ALTRUISTIC, BIOSPHERIC DAN EGOISTIC PADA ATTITUDE WISATAWAN TERHADAP INTENTION TO TRAVEL WISATAWAN KAWAH IJEN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study examines the factors that influence intention to travel Kawah Ijen tourist with the variable altruistic, biospheric, egoistic and attitude. The subject of this research is Kawah Ijen tourist. This study was conducted on 125 respondents using a quantitive descriptive approach. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. The results of this study show that the variables of altruistic have a positive significant effect on attitude, biospheric have a positive significant effect on attitude, egoistic have a positive significant effect on attitude, altruistic have a positive significant effect on intention to travel, biospheric have a positive significant effect on intention to travel, egoistic have a positive significant effect on intention to travel and attitude have a positive significant effect on intention to travel Kawah Ijen tourist. Keywords: Altruistic, Biospheric, Egoistic, Attitude, Intention to Travel. Penelitian ini meneliti tentang faktor yang mempengaruhi intention to travel pada wisatawan Kawah Ijen dengan variabel altruistic, biospheric, egoistic dan attitude. Subjek penelitian ini adalah wisatawan Kawah Ijen. Penelitian ini dilakukan terhadap 125 responden dengan menggunakan pendekatan deskriptif kuantitatif. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian ini menyatakan bahwa variabel altruistic berpengaruh positif dan signifikan terhadap attitude, biospheric berpengaruh positif dan signifikan terhadap attitude, egoistic berpengaruh positif dan signifikan terhadap attitude, altruistic berpengaruh positif dan signifikan terhadap intention to travel, biospheric berpengaruh positif dan signifikan terhadap intention to travel, egoistic berpengaruh positif dan signifikan terhadap intention to travel dan attitude berpengaruh positif dan signifikan terhadap intention to travel pada wisatawan Kawah Ijen. Kata Kunci: Altruistic,Biospheric, Egoistic, Attitude, Intention to Travel.
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