PENGARUH GREEN KNOWLEDGE, GREEN AWARENESS DAN GREEN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM DALAM KEMASAN AQUA LIFE

FAZMI, MERLIN (2024) PENGARUH GREEN KNOWLEDGE, GREEN AWARENESS DAN GREEN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM DALAM KEMASAN AQUA LIFE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The main purpose of this research is to examine and analyze the influence of green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life bottled drinking water (AMDK) products. Data in the research were obtained from 100 respondents who had purchased AQUA Life AMDK products domiciled in JABODETABEK. The research design used is a combination of explanatory, descriptive and quantitative research. Sample measurements in this study used purposive sampling techniques. Data analysis used alternative methods from Structural Equation Modeling (SEM), namely Partial Least Square (PLS) and using SmartPLS 4.0. The first stage in this research was to test the validity of the questions for each variable along with its reliability. The second examines the relationship between green knowledge, green awareness and green packaging on purchasing decisions for AQUA Life AMDK products. The results of this research state that all hypotheses have a positive and significant effect. Keywords : Green Knowledge, Green Awareness, Green Packaging, Purchase Decision Tujuan utama dari penelitian ini adalah untuk menguji dan menganalisis pengaruh green knowledge, green awareness dan green packaging terhadap keputusan pembelian produk air minum dalam kemasan (AMDK) AQUA Life. Data dalam penelitian diperoleh 100 responden yang pernah membeli produk AMDK AQUA Life berdomisili di JABODETABEK. Desain penelitian yang digunakan ialah menggunakan penelitian gabungan antara eksplanatif, deskriptif dan kuantitatif. Pengukuran sampel dalam penelitian ini menggunakan teknik purposive sampling. Analisis data menggunakan metode alternatif dari structural equation modeling (SEM) yaitu partial least square (PLS) dan menggunakan SmartPLS 4.0. Tahap pertama dalam penelitian ini untuk menguji validitas pertanyaan setiap variabel berikut dengan reliabilitasnya. Tahap kedua menguji hubungan antara green knowledge, green awareness dan green packaging terhadap keputusan pembelian produk AMDK AQUA Life. Hasil dari penelitian ini menyatakan bahwa seluruh hipotesis ditemukan berpengaruh positif dan signifikan. Kata Kunci : Green Knowledge, Green Awareness, Green Packaging, Keputusan Pembelian

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 118
Call Number:	SE/31/24/096
NIM/NIDN Creators:	43119110117
Uncontrolled Keywords:	Green Knowledge, Green Awareness, Green Packaging, Keputusan Pembelian
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.01-001.09 Standard Subdivision of Knowledge/Subdivisi Standar dari Pengetahuan 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 550 Earth Sciences/Ilmu tentang Bumi > 553 Economic Geology/Geologi Ekonomis > 553.7 Water, Fresh Water/Air 600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 688 Detail finishing/Teknik Penyelesaian > 688.9 Packaging Technology/Teknik Mengepak, Teknik Membungkus 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 738 Ceramics Arts/Seni Keramik > 738.8 Other Products/Produk Lainnya
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	22 Apr 2024 04:53
Last Modified:	22 Apr 2024 04:53
URI:	http://repository.mercubuana.ac.id/id/eprint/88117

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