PENGARUH EKUITAS MEREK, EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK PASTA GIGI PEPSODENT (Studi Kasus Pada Mayarakat Cengkareng, Jakarta Barat)

JUNIANSYAH, ROBI (2015) PENGARUH EKUITAS MEREK, EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK PASTA GIGI PEPSODENT (Studi Kasus Pada Mayarakat Cengkareng, Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 019
NIM/NIDN Creators: 43111010076
Uncontrolled Keywords: ekuitas merek, efektifitas iklan, keputusan pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 13 Aug 2015 14:32
Last Modified: 05 Jun 2026 07:01
URI: http://repository.mercubuana.ac.id/id/eprint/8803

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