ARDIANSYAH, RUDI (2024) IMPLEMENTASI PERSONAL BRANDING PEKERJA FREELANCE EVENT ORGANIZER DI MEDIA SOSIAL INSTAGRAM UNTUK MENDAPATKAN PROJECT PERIODE 2022-2023. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Menjamurnya pelayanan jasa event organizer tidak terlepas dari tingginya kebutuhan msyarakat akan layanan tersebut Hal itu berdampak pada kebutuhan sumber daya manusia yang akan bekerja untuk menjalankan rangkaian acara. Inilah yang menjadi dasar mengapa banyak orang yang menggunakan sosial media unutk kegiatan personal branding sebagai freelancer event organizer. Tujuan dari penelitian ini adalah untuk mengetahui implementasi personal branding parap ekerja freelancer di media sosial untuk mendapatkan pekerjaan/klien. Teori yang digunakan dalam penilitian adalah teori personaal branding Peter Montoya dan konsep tahap tahap personal branding. Adapun paradigma penelitian ini Post Positivis dengan metode deskriptif kualitatif. Pengumpulan data primer menggunakan wawancara mendalam terhadap lima orang informan dan data sekunder dengan observasi isi media social . Adapun hasil penelitian ini menunjukkan bahwa menunjukkan bahwa sosail media digunakan oleh 5 informan sebagai media untuk menunjukkan personal branding mereka yang meiliki ketramplina sesuai dengan kebutuhan event organizer. Dan melalui personal branding di sosial media mereka akan mendapatkan klien. The proliferation of event organizer services cannot be separated from the high public demand for these services. This has an impact on the need for human resources who will work to run a series of events. This is the basis why many people use social media for personal branding activities as freelance event organizers. The aim of this research is to determine the implementation of personal branding by freelancers on social media to get jobs/clients. The theory used in the research is Peter Montoya's personal branding theory and the concept of personal branding stages. The research paradigm is Post Positivist with qualitative descriptive methods. Primary data was collected using in-depth interviews with five informants and secondary data by observing social media content. The results of this research show that social media is used by 5 informants as a medium to show their personal branding which has skills in accordance with the needs of event organizers. And through personal branding on social media they will get clients.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44319120027 |
| Uncontrolled Keywords: | implementasi personal branding, freelancer, event organizer, media sosial implementation of personal branding, freelancer, event organizer, social media |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | SILMI KAFFA MARISKA |
| Date Deposited: | 14 Mar 2024 07:37 |
| Last Modified: | 14 Mar 2024 07:37 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/87131 |
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