PENGARUH PROMOSI, HARGA JUAL KEMBALI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN di Perumahan Kopwani Village, Depok

AMALIA, RATNA (2017) PENGARUH PROMOSI, HARGA JUAL KEMBALI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN di Perumahan Kopwani Village, Depok. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh Promosi, Harga Jual Kembali dan Lokasi terhadap Keputusan Pembelian. Objek penelitian ini adalah penghuni Perumahan Kopwani Village, Depok. Penelitian ini dilakukan kepada 120 responden dengan menggunakan metode Statistical Package for Social Science (SPSS). Dari hasil penelitian ini menunjukan bahwa variabel promosi berpengaruh secara signifikan terhadap keputusan pembelian. Sedangkan variabel harga jual kembali berpengaruh signifikan terhadap keputusan pembelian. Kemudian variabel yang terakhir yaitu variabel lokasi tidak berpengaruh terhadap keputusan pembelian.This study was to determinethethe effect of Promotion, Resale Price and Location to Purchase Decision. The object of this research is the resident of Kopwani Village Housing, Depok. This research was conducted to 120 respondents using Statistical Package for Social Science (SPSS) method. From the results of this study showed that the variable of promotion signicantly influence the purchase decision. While the resale price variable has significant effect on the purchase decision. Then the last variable is the location variable has no effect on purchasing decision.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 514
NIM/NIDN Creators: 43112120364
Uncontrolled Keywords: Promosi, Harga Jual Kembali, Lokasi, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 022 Administration of The Physical Plant/Administrasi dan Fisik Perpustakaan > 022.1 Location and Site/Lokasi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NAJLA
Date Deposited: 08 Mar 2024 06:23
Last Modified: 08 Mar 2024 06:23
URI: http://repository.mercubuana.ac.id/id/eprint/86957

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