IRAWAN, MIKI (2017) PENGARUH WORD OF MOUTH TERHADAP MINAT BELI MELALUI SOSIAL MEDIA (Studi Kasus Pada Keripik Talas Dessy Padang-Panjang). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
Hal Cover.pdf Download (432kB) | Preview |
|
|
Text (ABSTRAK)
Abstrak.pdf Download (96kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
BAB I.pdf Restricted to Registered users only Download (609kB) |
|
|
Text (BAB II)
BAB II.pdf Restricted to Registered users only Download (258kB) |
|
|
Text (BAB III)
BAB III.pdf Restricted to Registered users only Download (398kB) |
|
|
Text (BAB IV)
BAB IV.pdf Restricted to Registered users only Download (450kB) |
|
|
Text (BAB V)
BAB V.pdf Restricted to Registered users only Download (101kB) |
|
|
Text (DAFTAR PUSTAKA DAN LAMPIRAN)
Daftar Pustaka & Lampiran.pdf Restricted to Registered users only Download (386kB) |
Abstract
Seiring dengan pertumbuhan ekonomi dan perkembangan teknologi,maka dunia usaha pun mengalami perkembangan yang pesat dengan munculnya berbagai perusahaan yang berusaha menciptakan produk dan jasa guna memenuhi kebutuhan dan keinginan konsumen. Perkembangan pesat dalam dunia usaha juga memberikan gambaran tentang kesejahteraan masyarakat yang semakin meningkat,kesejahteraan yang meningkat ini akan meningkatkan pula daya beli masyarakat atau konsumen. Tujuan diadakannya penelitian ini adalah untuk mengetahui peran Sosial Media dan Word of Mouth pada Minat Beli, penelitian ini dilakukan terhadap 100 responden..Tehnik purposive sampling pada teknik ini peneliti memilih sampel purposive atau sampel bertujuan secara subyektif. Untuk menjawab perumusan masalah tujuan dan hipotesis penelitian ini, maka analisi yang digunakan adalah analisis Structural Equation Model (SEM). Hasil penelitian menunjukan bahwa variable Sosial Media berpengaruh secara signifikan pada Minat Beli.Along with economic growth and technological development, the business world has also experienced rapid growth with the emergence of companies that strive to create products and services to meet the needs and desires of consumers. Rapid development in the business world also gives an overview of the public welfare increases, increased welfare will also increase the purchasing power of the people or consumers.The objective of this study was to determine the role of Social Media and Word of Mouth on Interests Buy, this study was conducted on 100 respondents purposive sampling technique in this technique the researchers chose a purposive sample or samples aimed at subjectively. To answer the problem formulation of objectives and hypotheses of this study, the analysis used is the analysis of Structural Equation Model (SEM).The results showed that the variables of Social Media significantly influence the Interests Buy.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 504 |
| NIM/NIDN Creators: | 43111120041 |
| Uncontrolled Keywords: | Word of Mouth, Sosial Media dan Minat Beli. |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NAJLA |
| Date Deposited: | 08 Mar 2024 06:12 |
| Last Modified: | 08 Mar 2024 06:12 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86955 |
Actions (login required)
 |
View Item |
