PENGARUH TECHNOLOGY CAPABILITY DAN KNOWLEDGE CAPABILITY TERHADAP KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada UMKM Deriji di Sleman, Yogyakarta)

PERMANASARI, ANGGUN (2017) PENGARUH TECHNOLOGY CAPABILITY DAN KNOWLEDGE CAPABILITY TERHADAP KEUNGGULAN BERSAING BERKELANJUTAN (Studi Kasus Pada UMKM Deriji di Sleman, Yogyakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh techonology capability dan knowledge capability terhadap keunggulan bersaing berkelanjutan. Objek penelitian adalah pengrajin kerajinan mendong dan serat alam. Penelitian ini dilakukan terhadap 86 responden dengan menggunakan pendekatan Deskriptif Kuantitatif. Karena itu, analisis data yang digunakan adalah Component atau Variance Based Structural Equation Modeling (Partial Least Square (Smart-PLS)). Hasil penelitian ini menunjukan bahwa variabel technology capability memiliki hubungan secara positif-signifikan, akan tetapi untuk variabel knowledge capability memiliki hubungan cenderung positif namun tidak signifikan terhadap keunggulan bersaing berkelanjutan. Hal ini dibuktikan dari hasil T-statistik dari kedua variabel memiliki nilai yang positif yang mendukung hipotesaThis research is to know the effect of techonology capability and knowledge capability toward sustainable competitive advantage. The object of research is craftsmen mendong crafts and natural fibers. This research was conducted on 86 respondents by using Quantitative Descriptive approach. Therefore, the data analysis used is Component or Variance Based Structural Equation Modeling (Partial Least Square (Smart-PLS)). The results of this study indicate that the variable technology capability has a positive-significant relationship, but for the variable knowledge capability has a tend to be positive-not significant relationship to sustainable competitive advantage. This is evidenced from the T-statistics of the two variables have a positive value that supports the hypothesis.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 411
NIM/NIDN Creators: 43113120359
Uncontrolled Keywords: resource based view, technology capability, knowledge capability, keunggulan bersaing berkelanjutan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 001 Knowledge/Ilmu Pengetahuan > 001.01-001.09 Standard Subdivision of Knowledge/Subdivisi Standar dari Pengetahuan > 001.01 Theory of Knowledge/Teori Ilmu Pengetahuan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.022 Small Enterprises/Usaha Kecil
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NAJLA
Date Deposited: 06 Mar 2024 08:39
Last Modified: 06 Mar 2024 08:39
URI: http://repository.mercubuana.ac.id/id/eprint/86875

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