SUPRIATNA, UJANG (2017) PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN FIRST MEDIA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini membahas mengenai hubungan Kualitas Pelayanan, Citra Merek, Kepuasan, dan Loyalitas Pelanggan First Media. Objek penelitian pelanggan internet berbasis jaringan kabel di perumahan cengkare timur Jakatra Barat. data akan diperoleh melalui penyebaran kuesioner dimana Sampel yang diambil dalam penelitian ini sebanyak 180 responden. Teknik pengambilan sampel dengan metode purposive sampling dan data akan dianalisis dengan meggunakan teknik analisis SEM (Structural equation modeling). Analisis tersebut dilakukan menggunakan bantuan perangkat lunak program Lisrel 8.8.Dalam penelitian ini penulis menggunakan metode analisis kausal. Berdasarkan hasil penelitian menunjukkan bahwa secara parsial Kualitas Pelayanan menunjukkan bahwa secara parsial Kualitas Pelayanan mempunyai pengaruh positif dan tidak mempunyai signifikan terhadap Kepuasan Pelanggan sedangkan Kualitas Pelayanan mempunyai pengaruh signifikan terhadap Kepuasan PelangganThis study discuss the relationship among service quality, brand image,satisfaction on customer loyalty of First Media. The object of internet research based wired network in housing cengkareng east West Jakatra. Data will obtained through questionnaires in which the samples taken in this study are 180 respondents who are user in West Jakarta. In this study the authors use the method of causal analysis. The sampling technique is purposive sampling method and the data are analyzed with SEM analysis techniques receipts (Structural equation modeling). The analysis will do using the help of a software program lisrel 8.8. Based on the results of the study showed that partially Service Quality has a positive influence and have no significant to the Satisfaction on Customer Loyalty, while Service Quality has a significant influence on the Satisfaction on Customer Loyalty.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 407 |
| NIM/NIDN Creators: | 43112120105 |
| Uncontrolled Keywords: | Kualitas pelayanan, citra merek , kepuasan dan loyalitas. |
| Subjects: | 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NAJLA |
| Date Deposited: | 06 Mar 2024 07:48 |
| Last Modified: | 06 Mar 2024 07:48 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86866 |
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