PRAKOSO, GALIH (2017) PENGARUH KUALITAS PRODUK, PROMOSI DAN PENETAPAN HARGA TERHADAP LOYALITAS PELANGGAN PRODUK SAKLAR MEREK PANASONIC DI DKI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Tujuan penelitian ini adalah untuk menganalisis apakah kualitas produk, promosi dan penetapan harga terhadap loyalitas pelanggan produk saklar Merek panasonic di DKI Jakarta. Objek penelitian ini adalah Toko yang menjual alat-alat listrik di DKI Jakarta. Penelitian ini dilakukan terhadap 196 responden dengan teknik sampel non-probability, dan pemilihan sample dengan teknik accidental sampling. Instrumen pengumpulan data menggunakan kuesioner denga skala likert. Pengolahan data pada penelitian ini menggunakan program SPSS ver.23. Hasil penelitian menunjukkan bahwa kualitas produk, promosi dan penetapan harga berpengaruh secara signifikan.The purpose of this study was to analyze whether quality products, promotions and pricing to customer loyalty of panasonic switches in DKI Jakarta. The object of this study is electrical outlet in DKI Jakarta. This study was conducted on 196 respondents with non -probability sampling techniques , and the sampling with accidental sampling technique . Data collection instrument uses a Likert scale questionnaire premises . The data in this study using SPSS ver.23 . The results showed that the quality products, promotions and pricing are significant.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 431 |
| NIM/NIDN Creators: | 43112110069 |
| Uncontrolled Keywords: | Kualitas Produk, Promosi, Penetapan Harga, Loyalitas Pelanggan |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NAJLA |
| Date Deposited: | 06 Mar 2024 07:01 |
| Last Modified: | 06 Mar 2024 07:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/86855 |
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