KONTRIBUSI PENANGANAN PERUBAHAN IKLIM MELALUI UNITED TRACTORS FOR NATURE AND ENVIRONMENT SUSTAINABILITY (Studi Kasus Konservasi Keanekaragaman Hayati Kanal Banjir Timur)

SYAFNAH, SITI (2024) KONTRIBUSI PENANGANAN PERUBAHAN IKLIM MELALUI UNITED TRACTORS FOR NATURE AND ENVIRONMENT SUSTAINABILITY (Studi Kasus Konservasi Keanekaragaman Hayati Kanal Banjir Timur). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Program penerapan Tanggung Jawab Sosial (CSR) berdasarkan pada nilai perusahaan dalam menerapkan konsep Lingkungan, sosial dan tata kelola (ESG). Penelitian dilakukan terhadap PT United Tractors Tbk yang fokus pada program Konservasi Keanekaragaman Hayati khusus nya pada program UTREES. Tujuan dari penelitian ini adalah untuk mengetahui proses pelaksanaan dan evaluasi program terkait dengan Konservasi Keanekaragaman Hayati sebagai bentuk Tanggung Jawab Sosial United Tractors dalam menangani perubahan iklim. Dengan menggunakan Studi Kasus Konservasi Keanekaragaman Hayati Kanal Banjir Timur sebagai fokusnya. Peneliti menggunakan Teori/konsep antara lain Prosess kerja Corporate Social Responsibility meliputi tahap perencanaan, pelaksanaan, tahap evaluasi dan tahap pelaporan. Adapun paradigma penelitian ini Konstruktivis dengan pendekatan kualitatif metode studi kasus. Pengumpulan data primer menggunakan wawancara mendalam dan survei lapangan ditambah data sekunder dengan observasi isi media sosial dan kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa Program CSR berbasis lingkungan yang dijalankan oleh UT telah memberikan kontribusi yang signifikan dalam mitigasi dan adaptasi terhadap perubahan iklim di wilayah tersebut. Melalui program-programnya, United Tractos telah berhasil dalam melakukan pemulihan ekosistem yang terdegradasi, memperkuat ketahanan lingkungan, dan meningkatkan kesadaran masyarakat tentang pentingnya konservasi alam. Temuan ini memberikan bukti bahwa keterlibatan sektor swasta seperti United Tractors memiliki potensi besar dalam mendukung upaya global untuk mengatasi perubahan iklim. Implikasi dari penelitian ini adalah pentingnya memperkuat hubungan yang baik antara sektor swasta, pemerintah dan masyarakat sipil dalam upaya Bersama untuk mencapai tujuan pembangunan Berkelanjutan yang terkait dengan perubahan iklim. Penelitian ini juga menyediakan landasan untuk pengembangan strategi dan kebijakan yang lebih efektif dalam memanfaatkan kontribusi sektor swasta dalam mitigasi dan adaptasi perubahan iklim. The implementation of the Social Responsibility (CSR) program is based on the company's value in implementing the concept of Environment, Social and Governance (ESG). The research was conducted on PT United Tractors Tbk which focuses on the Biodiversity Conservation program, specifically on the UTREES program. The purpose of this study is to determine the process of implementation and evaluation of programs related to Biodiversity Conservation as a form of Social Responsibility of United Tractors in addressing climate change. By using the East Flood Canal Biodiversity Conservation Case Study as the focus. Researchers use theories/concepts including the Corporate Social Responsibility work process including the planning stage, implementation, evaluation stage and reporting stage. The research paradigm is Constructivist with a qualitative approach of case study method. Primary data collection using in-depth interviews and field surveys plus secondary data with observation of social media content and literature. The results of this study show that the environment-based CSR program run by UT has made a significant contribution to mitigating and adapting to climate change in the region. Through its programs, United Tractors has succeeded in restoring degraded ecosystems, strengthening environmental resilience, and increasing community awareness about the importance of nature conservation. The findings provide evidence that private sector engagement such as United Tractors has great potential in supporting global efforts to address climate change. The implication of this research is the importance of strengthening the relationship between the private sector, government and civil society in a joint effort to achieve climate change-related Sustainable Development Goals. This research also provides a foundation for the development of more effective strategies and policies in utilizing private sector contributions in climate change mitigation and adaptation.

Item Type: Thesis (S1)
NIM/NIDN Creators: 44220010140
Uncontrolled Keywords: Corporate Social Responsibility, Lingkungan, Public Relations, United Tractors, Perubahan Iklim, ESG. ESG Corporate Social Responsibility, Environment, Public Relations, United Tractors, Climate Change. ESG
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: WIDYA AYU PUSPITA NINGRUM
Date Deposited: 24 Feb 2024 02:46
Last Modified: 24 Feb 2024 02:46
URI: http://repository.mercubuana.ac.id/id/eprint/86490

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