PENGARUH PROMOTION MIX DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Pada Pengguna Smartphone Samsung di Kecamatan Kembangan)

HARYANTO, HARYANTO (2017) PENGARUH PROMOTION MIX DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Pada Pengguna Smartphone Samsung di Kecamatan Kembangan). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PENGARUH PROMOTION MIX DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG (Studi Pada Pengguna Smartphone Samsung di Kecamatan Kembangan)

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 17 374
NIM/NIDN Creators: 43113010089
Uncontrolled Keywords: Promotion Mix, Brand Equity, Keputusan Pembelian, Struktural Equation Model (SEM), Partial Least Square (PLS)
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: NAJLA
Date Deposited: 13 Feb 2024 01:53
Last Modified: 13 Feb 2024 01:53
URI: http://repository.mercubuana.ac.id/id/eprint/86031

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