IMPLEMANTASI ALGORITMA CONTENT BASE FILTERING UNTUK MENINGKATKAN EFEKTIVITAS PENJUALAN PRODUK PADA TOKO PERLENGKAPAN SEKOLAH BERBASIS WEB

SAPUTRA, FAHRIANSYAH (2024) IMPLEMANTASI ALGORITMA CONTENT BASE FILTERING UNTUK MENINGKATKAN EFEKTIVITAS PENJUALAN PRODUK PADA TOKO PERLENGKAPAN SEKOLAH BERBASIS WEB. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

School supplies are essential for students. In the digital era, online shopping has become the primary choice due to its convenience. School supply stores need online adaptation to stay competitive. Content-based filtering algorithms are applied to enhance product sales effectiveness by providing personalized recommendations based on consumer preferences. Through a quantitative descriptive method, sales data and consumer preferences are collected. The algorithm implementation involves calculating product similarities and providing personalized recommendations. System evaluation is conducted to measure the success of the implementation. The results indicate the potential for increased sales effectiveness in school supply stores through content-based filtering algorithms. Implementing this solution offers significant benefits, including improved customer satisfaction and loyalty, as well as expedited product search processes. This solution can be adopted by other stores to enhance competitiveness in the increasingly competitive online market. By continuously optimizing methods and keeping up with technological advancements, school supply stores can remain relevant and successful in the e-commerce era. Keywords: Content-Based Filtering Algorithm, School Supplies Store, Ecommerce, Recommendation System, CodeIgniter. Perlengkapan sekolah merupakan kebutuhan esensial bagi siswa dan mahasiswa. Di era digital, belanja online menjadi pilihan utama karena praktis. Toko perlengkapan sekolah perlu adaptasi online untuk tetap bersaing. Algoritma content-based filtering diterapkan untuk meningkatkan efektivitas penjualan produk dengan merekomendasikan secara personal berdasarkan preferensi konsumen. Melalui metode deskriptif kuantitatif, data penjualan dan preferensi konsumen dikumpulkan. Implementasi algoritma dilakukan dengan menghitung similarity produk dan memberikan rekomendasi personal. Evaluasi sistem dilakukan untuk mengukur keberhasilan implementasi. Hasilnya menunjukkan potensi peningkatan efektivitas penjualan produk toko perlengkapan sekolah melalui algoritma content-based filtering. Penerapan solusi ini memberikan manfaat signifikan, termasuk peningkatan kepuasan pelanggan dan loyalitas, serta percepatan proses pencarian produk. Solusi ini juga dapat diadopsi oleh toko-toko lain untuk meningkatkan daya saing di pasar online yang semakin ketat. Dengan terus mengoptimalkan metode dan mengikuti perkembangan teknologi, toko perlengkapan sekolah dapat tetap relevan dan sukses di era e-commerce. Kata Kunci : Algoritma Content-Based Filtering, Toko Perlengkapan Sekolah, Ecommerce, Sistem Rekomendasi, CodeIgniter

Item Type:	Thesis (S1)
Call Number CD:	FIK/INFO. 24 033
Call Number:	SIK/15/24/027
NIM/NIDN Creators:	41519210029
Uncontrolled Keywords:	Algoritma Content-Based Filtering, Toko Perlengkapan Sekolah, Ecommerce, Sistem Rekomendasi, CodeIgniter
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 510 Mathematics/Matematika > 518 Numerical Analysis/Analisis Numerik, Analisa Numerik > 518.1 Algorithms/Algoritma 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 540 Chemistry/Kimia > 542 Procedures, Equipment of Chemistry/Prosedur, Perlengkapan dan Alat-alat Kimia > 542.6 Filtering and Dialysis/Alat Penyaringan dan Penganalisa 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 738 Ceramics Arts/Seni Keramik > 738.8 Other Products/Produk Lainnya
Divisions:	Fakultas Ilmu Komputer > Informatika
Depositing User:	khalimah
Date Deposited:	13 Feb 2024 01:17
Last Modified:	13 Feb 2024 01:17
URI:	http://repository.mercubuana.ac.id/id/eprint/86024

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