PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP MINAT BELI ONLINE DI TOKOPEDIA ( Studi Kasus Pada Masyarakat Kota Jakarta)

JANNAH, MIFTAHUL (2024) PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP MINAT BELI ONLINE DI TOKOPEDIA ( Studi Kasus Pada Masyarakat Kota Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to determine the influence of price perception, product qualityand trust on online buying interest in Tokopedia. The data analysis method in this research is quantitative. The population in this study are Jakarta residents who have never used or purchased from Tokopedia. The number of samples from this research was 120 people and the sampling method used non-probability sampling and purposive sampling. The approach used in this research is the Structural Equation Model (SEM) with the Smart PLS 3.0 analysis tool. The results of this research prove that price perception, Product quality, Trust has a significant effect on Tokopedia consumers'buying interest. Keyword: Price Perception, Product Quality, Purchase Interest Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas produk, dan kepercayaan terhadap minat beli online Tokopedia. Metode analisis data pada penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah masyarakat jakarta yang belum pernah menggunakan dan membeli di tokopedia. Jumlah sampel dari penelitian ini adalah 120 orang dan metode penarikan sampel menggunakan non probability sampling dan purposive sampling. Pendekatan yang digunakan dalam penelitian ini adalah structural equation model (SEM) dengan alat analisis smart pls 3.0. Hasil penelitian ini membuktikan bahwa persepsi harga,Kualitas Produk,Kepercayaan berpengaruh signifikan terhadap minat beli konsumen di Tokopedia Kata kunci: Persepsi Harga, Kualitas Produk, Minat Beli

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 019
NIM/NIDN Creators: 43119010147
Uncontrolled Keywords: Persepsi Harga, Kualitas Produk, Minat Beli
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 27 Jan 2024 09:59
Last Modified: 27 Jan 2024 09:59
URI: http://repository.mercubuana.ac.id/id/eprint/85626

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