SAMOSIR, ELRIS MANGARANAP (2018) PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART OLEH KARYAWAN PT. SUMBER ALFARIA TRIJAYA, Tbk. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRACT This research aims to determine the effect of both variables, namely price and location of purchasing decisions in Alfamart by Employees PT. Sumber Alfaria Trijaya, Tbk. Samples taken in this research amounted to 100 respondents were selected by non probability sampling of employees PT. Sumber Alfaria Trijaya, Tbk. Data method used is multiple linear regression analysis using validity test, reliability test, classical Asumption test and hypothesis testing. The result of this research is indicates Price has no significant positive effect on purchasing decision in Alfamart by employees of PT. Sumber Alfaria Trijaya, Tbk Location indicates has a significant positive on purchasing decisions in Alfamart by employees PT. Sumber Alfaria Trijaya, Tbk. Keywords : Price, Location, Purchase Decisions ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh dari kedua variabel yaitu harga dan lokasi terhadap keputusan pembelian di Alfamart Oleh Karyawan PT. Sumber Alfaria Trijaya, Tbk. Sampel yang diambil dalam penelitian ini berjumlah 100 responden yang dipilih secara non probability sampling dari karyawan PT. Sumber Alfaria Trijaya, Tbk. Metode data yang digunakan adalah analisis regresi linear berganda menggunakan uji validitas, uji reliabilitas,uji asumsi klasik dan pengujian hipotesis. Hasil penelitian menunjukkan Harga tidak berpengaruh positif signifikan terhadap keputusan pembelian di Alfamart oleh karyawan PT. Sumber Alfaria Trijaya, Tbk Lokasi menunjukkan berpengaruh positif signifikan terhadap keputusan pembelian di Alfamart oleh karyawan PT. Sumber Alfaria Trijaya, Tbk Kata kunci : Harga, Lokasi, Keputusan Pembelian
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 18 017 |
| NIM/NIDN Creators: | 43113320084 |
| Uncontrolled Keywords: | Harga, Lokasi, Keputusan Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 13 Jan 2024 06:27 |
| Last Modified: | 13 Jan 2024 06:27 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/85329 |
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