PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, EFEKTIVITAS DAN RISIKO TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY GO-PAY (Studi Pengguna Aplikasi Gojek Pada Masyarakat di Parung Panjang)

Ramadhini, Fania Diskha (2023) PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, EFEKTIVITAS DAN RISIKO TERHADAP MINAT BERTRANSAKSI MENGGUNAKAN FINANCIAL TECHNOLOGY GO-PAY (Studi Pengguna Aplikasi Gojek Pada Masyarakat di Parung Panjang). S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Penelitian ini dimaksudkan untuk mengetahui pengaruh persepsi kemudahan penggunaan, efektivitas dan risiko terhadap minat bertransaksi menggunakan financial technology go-pay. Populasi dalam penelitian ini berjumlah 100 orang dengan objek penelitian ini adalah pengguna aplikasi Go-Pay di Parung Panjang. Metode pengumpulan data menggunakan metode survey dengan instrumen penelitian adalah kuisioner. Metode analisis data yang digunakan pada penelitian ini adalah Partial Least Square. Hasil dari penelitian ini menunjukan bahwa variabel Persepsi Kemudahan berpengaruh negatif tidak signifikan terhadap Minat Bertransaksi menggunakan Go-Pay. Sedangkan variabel Risiko dan Efektivitas berpengaruh positif signifikan terhadap Minat Bertransaksi menggunakan Go-Pay. This research is intended to determine the influence of perceived ease of use, effectiveness and risk on interest in making transactions using Go-Pay financial technology. The population in this study was 100 people with the object of this research being users of the Go-Pay application in Parung Panjang. The data collection method uses a survey method with the research instrument being a questionnaire. The data analysis method used in this research is Partial Least Square. The results of this research show that the variable Perception of Convenience has an insignificant negative effect on Interest in Transactions using Go-Pay. Meanwhile, the Risk and Effectiveness variables have a significant positive effect on Interest in Transactions using Go-Pay.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43119110071
Uncontrolled Keywords: Persepsi Kemudahan Penggunaan, Efektivitas, Risiko, Minat Bertransaksi, Financial Technology. Perception of Ease of Use, Effectiveness, Risk, Transaction Interest, Financial Technology.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: PANCA LEGA SILABAN
Date Deposited: 29 Dec 2023 06:05
Last Modified: 29 Dec 2023 06:05
URI: http://repository.mercubuana.ac.id/id/eprint/85006

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