PENGARUH DAYA TARIK, AKSESIBILITAS, DAN FASILITAS TERHADAP MINAT BERKUNJUNG WISATA KE DAERAH YOGYAKARTA

UFAIROH, RIFDAH AFAF (2023) PENGARUH DAYA TARIK, AKSESIBILITAS, DAN FASILITAS TERHADAP MINAT BERKUNJUNG WISATA KE DAERAH YOGYAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of attractiveness, accessibility, and amenities on interest in visiting the Yogyakarta. This study uses SEM data analysis techniques and data processing using PLS. The population in this study is a resident of the Jakarta area, with a sample of 150 respondents, calculated based on the Hair formula. The sampling technique used purposive sampling, using a quantitative descriptive approach. Methods of data collection using survey methods, with the research instrument is a questionnaire. The results of this study indicate that Attractiveness has a significant effect on Interest in Visiting, Accessibility has a significant effect on Interest in Visiting and Facilities has a significant effect on Interest in Visiting. Keywords: Attraction, Accessibility, Facilities, Interest in Visiting Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik, aksesibilitas, dan fasilitas terhadap minat berkunjung wisata ke daerah Yogyakarta. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan PLS. Populasi dalam penelitian ini merupakan penduduk berwilayah di Jakarta, dengan sampel minimal 115 responden, dihitung berdasarkan rumus Hair. Teknik pengambilan sampel menggunakan purposive sampling, dengan menggunakan pendekatan deskriptif kuantitatif. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Hasil penelitian menunjukkan bahwa Daya Tarik berpengaruh signifikan terhadap Minat Berkunjung, Aksesibilitas berpengaruh signifikan terhadap Minat Berkunjung dan Fasilitas berpengaruh signifikan terhadap Minat Berkunjung. Kata Kunci: Daya Tarik, Aksesibilitas, Fasilitas, Minat Berkunjung

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 497
Call Number: SE/31/23/514
NIM/NIDN Creators: 43119010256
Uncontrolled Keywords: Daya Tarik, Aksesibilitas, Fasilitas, Minat Berkunjung
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 19 Dec 2023 01:44
Last Modified: 19 Dec 2023 01:44
URI: http://repository.mercubuana.ac.id/id/eprint/84758

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