PENGARUH BEAUTY INFLUENCER, ULASAN KONSUMEN DARING DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK MAYBELLINE

ROHMAH, ANNISA NURUL (2023) PENGARUH BEAUTY INFLUENCER, ULASAN KONSUMEN DARING DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK MAYBELLINE. S1 thesis, Universitas Mercu Buana Jakarta.

[img] Text (HAL COVER)
01 COVER.pdf
Download (394kB)
[img] Text (ABSTRAK)
02 ABSTRAK.pdf
Download (110kB)
[img] Text (BAB I)
03 BAB 1.pdf
Restricted to Registered users only
Download (375kB)
[img] Text (BAB II)
04 BAB 2.pdf
Restricted to Registered users only
Download (253kB)
[img] Text (BAB III)
05 BAB 3.pdf
Restricted to Registered users only
Download (213kB)
[img] Text (BAB IV)
06 BAB 4.pdf
Restricted to Registered users only
Download (388kB)
[img] Text (BAB V)
07 BAB 5.pdf
Restricted to Registered users only
Download (163kB)
[img] Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (221kB)
[img] Text (LAMPIRAN)
09 LAMPIRAN.pdf
Restricted to Registered users only
Download (973kB)

Abstract

This study aims to examine and analyze the effect of Beauty Influencer, Online Consumer Review, Product Quality toward Purchase Intention on Maybelline product. The method used in this research is quantitative. The object of research is Maybelline brand with a population of all Maybelline consumer with a sample of 180 respondents. It is calculated based on the Structural Equation Modeling (SEM) formula. The sampling method used purposive sampling. Methods of data collection using survey methods, with the research instrument is a questionnaire. Data analysis method using Partial Least Square. This study proves that beauty influencer has a negative effect and not significant on purchasing intention for Maybelline product, online consumer reviews has a positive and significant effect on purchasing intention for Maybelline product and product quality has a positive and significant effect on purchasing intention for Maybelline product. Keywords: Beauty Influencer, Online Consumer Review, Product Quality and Purchase Intention. Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh Beauty Influencer, Ulasan Konsumen Daring dan Kualitas Produk Terhadap Minat Beli Prouduk Maybelline. Metode yang digunakan pada penelitian ini adalah kuantitatif. Objek penelitian adalah brand Maybelline dengan populasi adalah seluruh pengguna Maybellie dengan sampel sebanyak 180 responden. Di hitung berdasarkan rumus Structural Equation Modelling (SEM). Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa beauty influencer berpengaruh negative dan tidak signifikan terhadap minat beli produk Maybelline, ulasan konsumen daring berpengaruh positif dan signifikan terhadap minta beli produk Maybelline dan kualitas produk berpengaruh positif dan signifikan terhadap minat beli produk Maybelline. Kata Kunci: Beauty Influencer, Ulasan Konsumen Daring, Kualitas Produk dan Minat Beli.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 471
Call Number: SE/31/23/498
NIM/NIDN Creators: 43118010239
Uncontrolled Keywords: Beauty Influencer, Ulasan Konsumen Daring, Kualitas Produk dan Minat Beli.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 04 Dec 2023 08:58
Last Modified: 04 Dec 2023 08:58
URI: http://repository.mercubuana.ac.id/id/eprint/84536

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.