PENGARUH CITRA MEREK, E-SERVICE QUALITY DAN E-TRUST TERHADAP MINAT BELI ULANG PADA E-COMMERCE LAZADA (Studi Kasus Pada Kalangan Mahasiswa Jakarta Barat)

KOLIS, DAVID NABHAN (2023) PENGARUH CITRA MEREK, E-SERVICE QUALITY DAN E-TRUST TERHADAP MINAT BELI ULANG PADA E-COMMERCE LAZADA (Studi Kasus Pada Kalangan Mahasiswa Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine and explain the influence of brand image, e-service quality and e-trust on repurchase interest in e-commerce Lazada (a case study among students in West Jakarta). The number of samples in this study were 45 respondents with a quantitative approach to determine the effect between variables, where hypothesis testing used descriptive statistical analysis and t test. The data analysis method used is the PLS (Partial Least Square) technique through the Smart PLS 3.2.9 statistical software. Based on the research it can be concluded that: 1) Brand Image has a positive and significant effect on Repurchase Intention on Lazada E-Commerce, 2) E-Service Quality has a positive and significant effect on Repurchase Interest on Lazada E-Commerce, 3) E-Trust has an effect positive and significant impact on Repurchase Interest in Lazada E-Commerce. The results show that Brand Image, E-Service Quality and E-Trust have a positive and significant effect on Repurchase Interest in Lazada E-Commerce Among West Jakarta Students. Keywords: Brand Image, E-Service Quality, E-Trust, Repurchase Intention. Penelitian ini bertujuan untuk mengetahui dan menjelaskan Pengaruh Citra Merek, E-Service Quality Dan E-Trust Terhadap Minat Beli Ulang Pada E-Commerce Lazada (Studi Kasus Pada Kalangan Mahasiswa Jakarta Barat). Jumlah sampel dalam penelitian ini sebanyak 45 responden dengan pendekatan secara kuantitatif guna mengetahui pengaruh antar variabel, dimana pengujian hipotesis menggunakan analisis statistik deskriptif dan uji t. Metode analisis data yang digunakan adalah Teknik PLS (Partial Least Square) melalui software statistik Smart PLS 3.2.9. Berdasarkan penelitian dapat disimpulkan bahwa: (1) Citra Merek berpengaruh positif dan signifikan terhadap Minat Beli Ulang Pada E-Commerce Lazada (2) E-Service Quality berpengaruh positif dan signifikan terhadap Minat Beli Ulang Pada E-Commerce Lazada (3) E-Trust berpengaruh positif dan signifikan terhadap Minat Beli Ulang Pada E-Commerce Lazada. Hasil menunjukkan bahwa Citra Merek, E-Service Quality Dan E-Trust berpengaruh positif dan signifikan terhadap Minat Beli Ulang Pada E-Commerce Lazada di Kalangan Mahasiswa Jakarta Barat. Kata Kunci: Citra Merek, E-Service Quality, E-Trust, Minat Beli Ulang.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 456
NIM/NIDN Creators:	43117010323
Uncontrolled Keywords:	Citra Merek, E-Service Quality, E-Trust, Minat Beli Ulang.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.5 Service to Users/Layanan Kepada Pengguna Perpustakaan 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 920 Biography, Obituary/Biografi, Obituari > 929 Genealogy, names, insignia > 929.9 Forms of Identifications/Bentuk-bentuk Identifikasi > 929.95 Service arks and Trademarks/Tanda Layanan dan Merk
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	29 Nov 2023 08:17
Last Modified:	29 Nov 2023 08:17
URI:	http://repository.mercubuana.ac.id/id/eprint/84420

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