PENGARUH ONLINE CUSTOMER REVIEW RATING DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK MELALUI LAZADA DI JAKARTA SELATAN

RAHMAH, AMELIA NUR (2023) PENGARUH ONLINE CUSTOMER REVIEW RATING DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK MELALUI LAZADA DI JAKARTA SELATAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of Online Customer Review, Online Customer Rating and E-Service Quality on product purchasing decisions through Lazada. The population in this study are people in the South Jakarta area who already have online shopping experience at the Lazada marketplace. The sampling method used non-probability sampling method and by means of a purposive sampling approach with a sample of 145 respondents. The analytical method used is quantitative analysis and hypothesis testing. The analysis technique used is Partial Least Square (PLS) 4.0. The results of this research show that Online Customer Reviews, Online Customer Ratings, E-Service Quality have a significant positive effect on product purchasing decisions through Lazada in South Jakarta Keywords: Online Customer Review, Online Customer Rating, E-Service Quality, Lazada Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review Review, Online Customer Rating dan E-Service Quality terhadap keputusan pembelian produk melalui Lazada. Populasi dalam penelitian ini adalah masyarakat di wilayah Jakarta Selatan yang telah memiliki pengalaman berbelanja online di marketplace lazada . Metode pengambilan sampel dengan menggunakan metode non -probability sampling dan dengan cara pendekatan purposive sampling dengan sampel 1 45 responden. Metode analisis yang digunakan adalah analisis kuantitatif serta pengujian hipotesis. Teknik analisis yang digunakan menggunakan Partial Least Square ( 4.0. Hasil penelitian ini menunjukkan bahwa Online Customer Review, Online Customer Rating, dan E–Service Quality berpengaruh positif siginifikan terhadap Keputusan Pembelian produk melalui Lazada di Jakata Selatan. Kata Kunci: Online Customer Review, Online Customer Rating, E E-Service Quality , Lazada

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 434
NIM/NIDN Creators:	43119010252
Uncontrolled Keywords:	Online Customer Review, Online Customer Rating, E E-Service Quality , Lazada
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	24 Nov 2023 06:51
Last Modified:	04 Dec 2023 07:02
URI:	http://repository.mercubuana.ac.id/id/eprint/84302

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