PENGARUH CITRA MEREK, GAYA HIDUP DAN HARGA, TERHADAP MINAT BELI ULANG (Studi pada Coffee Bean Summarecon Mal Serpong)

BUDIATI, OSI OKTA (2023) PENGARUH CITRA MEREK, GAYA HIDUP DAN HARGA, TERHADAP MINAT BELI ULANG (Studi pada Coffee Bean Summarecon Mal Serpong). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of brand image, lifestyle, price on repurchasing interest in coffee beans. The research method used is causal quantitative. The sampling method uses simple random sampling with a total sample of 120 respondents and exact number of population is not known. The data collection method using a questionnaire. The data analysis method using Partial Least Square. This study proves that brand image has no significant effect on repurchase intention. Lifestyle has a positive and significant effect on repurchase intention. Price has a positive and significant effect on repurchase intention. Keywords: brand image, lifestyle, price, repurchase intention. Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, gaya hidup, harga terhadap minat beli ulang pada coffe bean. Metode penelitian yang digunakan yaitu menggunakan kuantitatif kausal. Metode penarikan sampel menggunakan Simple Random Sampling dengan jumlah sampel sebanyak 120 responden dan populasi tidak diketahui jumlah pastinya. Metode pengumpulan data menggunakan kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa citra merek berpengaruh dan tidak signifikan terhadap minat beli ulang. Gaya hidup berpengaruh positif dan signifikan terhadap minat beli ulang. Harga berpengaruh positif dan signifikan terhadap minat beli ulang. Kata kunci: citra merek, gaya hidup, harga, minat beli ulang.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 361
NIM/NIDN Creators: 43117110484
Uncontrolled Keywords: citra merek, gaya hidup, harga, minat beli ulang.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 13 Nov 2023 05:15
Last Modified: 13 Nov 2023 05:15
URI: http://repository.mercubuana.ac.id/id/eprint/84165

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