DAMAYANTI, SHIKA PUTRI (2021) PERAN PUBLIC RELATIONS DALAM SOSIALISASI ADAPTASI NEW NORMAL PADA SAAT PANDEMI COVID-19 PT. ANGKASA PURA II (PERSERO) SOEKARNO-HATTA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Air transportation is one of the drivers of economic growth in Indonesia. However, at the beginning of 2020 there was an outbreak of the covid-19 virus which caused the movement of daily activities to be limited. The outbreak of the covid-19 virus has caused large-scale restrictions in Indonesia, including its impact on air transportation. PT Angkasa Pura II (Persero) is one of the state-owned enterprises engaged in the field of airport services. Researchers chose Soekarno-Hatta airport which is the largest and busiest airport in Indonesia. The purpose of this study is to find out how the role of public relations in socializing the adaptation of the new normal during the COVID-19 pandemic at PT. Angkasa Pura II (Persero) Soekarno-Hatta. The theories contained in this study include the theory of diffusion of innovation, and the theory of persuasive communication. In this study, the researcher uses a constructivist paradigm to describe and describe social reality. As well as using descriptive - qualitative research methods, data collection techniques were carried out in two ways, namely through primary data and secondary data. Primary data obtained through in-depth interviews with resource persons and secondary data obtained from documents owned by PT. Angkasa Pura II (Persero). Based on the results of interview research conducted by the role of public relations in the socialization of the new normal adaptation during the Covid-19 pandemic, PT. Angkasa Pura II (Persero) Soekarno-Hatta, uses various media and takes advantage of the existence of new media. Meanwhile, the obstacles faced include communication barriers. Keyword : Public Relations, Theory innovation diffusion, persuasive communication, new normal. Transportasi udara merupakan salah satu pendorong pertumbuhan ekonomi di Indonesia. Namun pada awal tahun 2020 terjadi wabah virus covid-19 yang menyebabkan pergerakan aktivitas sehari-hari menjadi terbatas. Wabah virus covid-19 ini menyebabkan pembatasan berskala besar di Indonesia termasuk imbasnya pada transportasi udara. PT angkasa pura II (persero) merupakan salah satu badan usaha milik negara yang bergerak dalam bidang usaha pelayanan jasa kebandar-udaraan. Peneliti memilih bandara Soekarno-Hatta yang merupakan bandara terbesar dan tersibuk di Indonesia. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana peran public relations dalam sosialiasasi adaptasi new normal pada saat pandemi Covid-19 PT.Angkasa Pura II (persero) Soekarno-Hatta. Teori yang terdapat dalam penelitian ini antara lain teori difusi inovasi, dan teori komunikasi persuasif. Dalam penelitian ini, peneliti menggunakan paradigma konstruktivistik untuk menjabarkan dan menggambarkan realitas sosial. Serta menggunakan metode penelitian deskriptif – kualitatif, teknik pengumpulan data dilakukan dengan dua cara, yakni melalui data primer dan data sekunder. Data primer didapatkan melalui wawancara mendalam dengan narasumber dan data sekunder didapatkan dari dokumen-dokumen yang dimiliki oleh PT. Angkasa Pura II (persero). Berdasarkan hasil penelitian wawancara yang dilakukan peran public relations dalam sosialisasi adaptasi new normal pada saat pandemi Covid-19 PT. Angkasa Pura II (persero) Soekarno-Hatta, menggunakan berbagai media dan memanfaatkan keberadaan new media. Sedangkan untuk hambatan yang dihadapi termasuk kedalam hambatan komunikasi. Kata Kunci: Public Relations, Teori difusi inovasi, Komunikasi persuasif, new normal
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44216010014 |
| Uncontrolled Keywords: | Public Relations, Teori difusi inovasi, Komunikasi persuasif, new normal |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.5 Relations of Individual to Society/Hubungan antara Individu dan Masyarakat 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 07 Nov 2023 06:06 |
| Last Modified: | 07 Nov 2023 06:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/83975 |
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